Serenova Hires Intelisys Cloud Vet as Channel Chief


You are hired

… they bring me something that is not a good fit for Serenova, I’m going to tell them early. And I may even tell them which supplier, which vendor is the right fit because that’s what I’ve been doing for the last four years, and I think it’s important to maintain integrity that way.

CP: What’s your take on the current competitive landscape and where do you want to see Serenova fit in the future?

BK: I think where they fit now is coming off a year or so of trying to be a me-too supplier. We do this and the competitors in contact center do this, too. Where I see us going is, at Serenova we make a certain type of window, and what I want to do is, I don’t want to focus on all the houses of these windows, I want to focus on the houses that are prebuilt and need the windows that we provide. I want to spend my time and effort there. I want my team to spend their time and effort there, and not spend time trying to force our windows into a house where they don’t fit. So I think that’s what I see for the future because I want to clearly identify what Serenova believes to be its ideal customer, what Serenova believes to be its ideal vertical market, I want to get that branded and get that message out to people. And then I also want to be the source, the expert for those specific types of customers and those verticals, and clarify the playing field a little bit. I think Serenova does some things uniquely different, uniquely special and we need to get that message out.

CP: What do you hope to have accomplished a year from now?

BK: The first thing I hope to have accomplished is I want to be the top contact center software provider. I want to be No. 1 on the planet and I want to do that really by focusing on our customers. And really success for me would also be not having to have conversations about who Serenova is and what Serenova provides. It will be having the entire channel know Serenova is that company, Serenova is the one where, if I have this and this with a customer need, then they’re the go-to company. If we accomplish that regardless of actual sales volume, that will be a success.

CP: Is there anything else we didn’t touch on that you would like to add?

BK: I want to bring back some fun. I think this industry is a little stodgy. The contact center cloud space seems to be stale, the needle hasn’t really moved; it’s still 88 percent premises based. I think part of moving that needle is cloud contact center companies need to be more agile, they need to be easier to do business with and they need to be more fun. And I plan on bringing all of that.

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