Serenova Hires Intelisys Cloud Vet as Channel Chief


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Brandon Knight, Intelisys’ first-ever cloud evangelist, has joined Serenova, a CCaaS and workforce optimization (WFO) provider, as its senior vice president of global channel sales.

Intelisys hired Knight more than two years ago. Before his stint at the master agent, he was president of Exceptional Call Centers, where he also partnered with Intelisys. He said his new role will provide a “much greater opportunity to impact our industry.”

Serenova's Brandon Knight

Serenova’s Brandon Knight

Knight will provide the strategic direction for Serenova’s channel partners globally, focusing primarily on engaging current partners to continue to drive adoption of Serenova’s contact center solutions. This latest appointment allows Serenova to bring its portfolio of cloud contact center solutions to a wider market through strengthened partnerships and focused vertical sales strategies.

“Brandon has a strong reputation for building large-scale teams and driving corporate growth,” said John Lynch, Serenova’s CEO. “We’re excited to have him lead our channel partner program, taking Serenova to even more customers across the world. His vast experience in strategic alliances and channels – particularly his dedicated experience in our space as well as the cloud – will be an asset to Serenova as we continue to build momentum. The caliber of Brandon’s experience speaks for itself, and we know he’ll be instrumental in Serenova’s future growth.”

Headquartered in Austin, Texas, Serenova has operations in California, Canada, the U.K. and Australia. The company will be in booth 1575 at this week’s Channel Partners Conference & Expo in Las Vegas.

In a Q&A with Channel Partners, Knight talks about why he wanted to join Serenova and his plans for working with the company’s partners.

Channel Partners: Why did you want to join Serenova?

Brandon Knight: I’ve been a consultant and an agnostic adviser in the contact-center space for the last several years. I’ve watched all the players, and I really feel like Serenova is uniquely positioned to make a huge impact in this space. I think they’ve got a lot of things right and I feel like there [are] a couple of pieces of the puzzle that I want to put together, and I feel like I can help them do that.

CP: How will this new role be different from your role with Intelisys?

BK: At Intelisys, [I was] the contact center practice leader for a master agency. So in that role, I helped sales partners and the channel make the right decision for the right software for their customers. In this role, I’m really going to be championing for them and everyone else why Serenova is the right decision. So basically it’s like I’ve spent the last few years helping people choose the right software for their company and now I’m saying, out of all the choices that are out there, I think Serenova’s the right one.

CP: How will your previous experience come into play in your new role?

BK: That, I think, is going to be unique because usually when you talk about a head of the channel or head of a sales team, you’re talking about someone who has either come up on the technology side or come up in sales and switched over to technology, and because I’ve garnered my experience in the actual operations – I’ve run contact centers globally, for Fortune 100 and Fortune 200 companies – that’s what I’ll bring that will make this different. I’m going to approach this from the operator’s, from the user’s perspective, and I think I can offer channel sales reps a …

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