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Salesforce Vet to Lead LogMeIn Marketing, Says Partners Will Be ‘Huge’ Focus

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… the GoTo products like GoToMeeting, GoToConnect and GoToWebinar, to remote support and access products like our namesake LogMeIn Pro and Central, to amazing password management tools like LastPass. Right now I’m getting to know the products, the way that each fits together to create a full suite of remote working tools, and how to stay hyper-focused on the customer’s needs as we market to the different personas.

CP: What will be the biggest challenges in your new role leading LogMeIn marketing?

JD: While LogMeIn has always focused on allowing people to work from anywhere, this is uncharted territory for most businesses. Before the pandemic, many organizations had a piece of the remote work puzzle, such as a video conferencing platform, but not all the tools to support a remote-centric workforce. I look forward to working with my team to further expand the awareness of LogMeIn as a company that can solve many of the most crucial remote-work needs.

CP: What do you hope to have accomplished a year from now?

JD: As we move in to 2021, business leaders need to shift their thinking from, “when will this pandemic be over” to “how do I support a permanent remote-centric workforce”? I will be successful if businesses view LogMeIn’s suite of work-from-anywhere tools as long-term solutions to better enable their workforce, and not just a short-term fix for a temporary problem. I hope that my team can continue to use LogMeIn’s wealth of knowledge and resources to show businesses that remote work should be a permanent part of our lives long after the pandemic is a thing of the past.

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