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Phone Plus Prepaid: retail news

Posted: 3/2004

retail news


Napster Offers Prepaid Tunes


Napster’s prepaid card

In November, Napster LLC, a division of Roxio Inc., released
millions of prepaid cards for the digital music service in nearly 14,000 retail
outlets. The Napster Card offers 15 downloads for $14.85, and is sold at
national and regional retailers including Best Buy, CompUSA, Kroger, Safeway,
RiteAid, ExxonMobil, Duane Reade, Diamond Shamrock and Speedway/SuperAmerica. Featuring the familiar Napster kittyhead logo, the plastic card
closely resembles a credit card. A scratch-off surface conceals a PIN recipients
use to activate 15 credits for permanent downloads from the Napster
service.


As always, music lovers are welcome to enjoy other Napster
features free-of-charge, including: 30-second music clips, on-demand music videos, decades of
interactive Billboard charts, community features and the online music
magazine Fuzz.


Sprint Launches Mexico-Focused Calling Card, Donates to La
Raza


Sprint’s Prepaid PhoneCard for Mexico

Sprint Corp. has launched a prepaid calling card designed
specifically for people who want to keep in touch with loved ones in Mexico. The
cards have global calling capabilities and offer an 8 cents-per-minute rate
throughout Mexico, with a flat connection fee of $1.69 per call. Consumers can
choose from $5, $10 and $20 denominations, and the rates do not vary by
denomination.


Also, there are no weekly or monthly fees, and Sprint does not
limit call length or use multiple-minute rounding, it says. All information and
instructions are provided in both Spanish and English.


The cards are available at participating CVS, Radio Shack and
Kmart stores.


The launch of the new Sprint Prepaid PhoneCard for calling
Mexico gives Sprint the opportunity to offer Hispanic consumers a simple and
straightforward way to stay close to their loved ones in Mexico, says Sprints
David Thomas, chief diversity officer.


In conjunction with the launch, Sprint is donating more than
250,000 minutes to the National Council of La Raza (NCLR). The donation will be
distributed to local not-for-profit organizations that help acclimate Mexican
immigrants to the United States.


Sprint continues to be a generous supporter of NCLR, says Raul
Yzaguirre, NCLRs president. Giving the minutes to local organizations that work directly
with new immigrants will have the greatest impact.


For new immigrants, staying connected to their loved ones back
home is vital, says Thomas. Sprint is proud to support NCLR in its efforts to help those
who are new to our country.


The SBC-branded prepaid card

Encompass Introduces SBC Card


Encompass Communications introduces three SBC-branded prepaid
phone cards. The cards are available at 4.9 cents per minute and 6.9 cents per
minute with no connect fee, and 1.9 cents per minute with a 49-cent connect fee.
Available in $5, $10 and $20 denominations, the cards offer name brand
recognition nationwide for distributors and retailers. These products will be sold along with Encompass line of phone
cards.


BancorpSouth Debuts Prepaid MasterCard


BancorpSouth has selected PULSE Access, PULSE EFT Associations
stored value card solution, to introduce the BancorpSouth Prepaid MasterCard
Gift Card to the consumer market. With PULSE Access, the bank is able to offer
its own gift card program, allowing customers to choose from a selection of
personalized messages and designs to be embossed on the bottom of the card.
BancorpSouth says it is offering the gift cards at its 250 locations and its Web
site with no loading or shipping and handling fees. The card can be used
anywhere MasterCard debit cards are accepted. Card balance and transaction
history are tracked simply by accessing BancorpSouths Web site.

Links
BancorpSouth www.bancorpsouth.com
Encompass Communications www.encompasscommunications.com
Napster LLC www.napster.com
PULSE EFT Association www.pulse-eft.com
Roxio Inc. www.roxio.com
SBC www.sbc.com
Sprint Corp. www.sprint.com


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