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Overheard, Dial and Ditch, Pay It Mobile

OVERHEARD

“Fifteen percent of enterprises worldwide will hold their network service providers at least partially accountable for business outcomes, not just the network. So, service providers are going to start to move to sort of share that SLA responsibility with you.

— Tiffani Bova, Gartner vice president, research, IT channel programs and sales strategies, at the Channel Partners Conference & Expo in Boston on Aug. 19, helping partners understand the opportunities available and the changes necessary to thrive in today’s telecom market.

Dial and Ditch

The old song had it right: Breaking up is hard to do. But a free phone service called Slydial from MobileSphere Ltd. might make it easier to get through the awkward moments without actually having to talk to anyone. Slydial lets you connect directly with another person’s cell phone voice mail, bypassing the traditional ringing process that often results, sometimes disastrously, with someone picking up on the other end. Users call (267) SLY-DIAL from either a cell phone or a landline, and are prompted to enter another person’s cell phone number. After playing a short advertisement — unless users pay a subscription fee or 15 cents per call to skip ads — Slydial puts callers directly into their target’s voice mail. Disaster averted.

Pay It Mobile

Juniper Research forecasts 2.1 billion mobile subscribers will “pay by mobile” for digital goods – such as music, tickets, TV, user-generated content, infotainment and games — downloaded to their mobile phones by 2013, providing a significant growth opportunity for mobile operators, mobile payment systems, software, support and consultancy services vendors.

“Devices like the iPhone — even in its 3G incarnation — are undoubtedly contributing to consumer awareness and usage of mobile music services,” said report author Howard Wilcox. “People who are 15 to 20 today will expect to buy directly with their phones and will drive this market over the next few years.”


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