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NOT NECESSARILY NEWS

Seeing RED, Fighting AIDS

Motorola Inc. and Sprint Nextel Corp. have developed a new wireless phone to help raise money for The Global Fund, a public-private partnership formed to fight AIDS in Africa, particularly as the disease affects women and children.

Founded by U2s Bono and John F. Kennedys nephew, Bobby Shriver, the Product RED business model encourages consumers to buy products that fund the purchase of AIDS medicine for people in Africa. Both Motorola and Sprint will contribute directly to the fund with each RED MOTORAZR sold at Sprint.

Sustainability is the key word here, Bono told NBCs Brian Williams in October. The reason why were not calling it charity and were describing it as a new business model is that RED companies will make some profit. Not as much as they would usually. But, we want them to prosper because its a long-term fight with this illness.


Hip Hop, You Dont Stop

Boost Mobile, the MVNO with an urban focus, is giving its subscribers a chance to own limited-edition artwork from Washington, D.C., artist Madsteez. For a limited time starting this month, the 26-year-olds artwork will be available as wallpaper options for Boost Mobile customers, at $1.99 a pop.

Our goal is to help discover, share and support art and design that is relevant and interesting to international youth, says Mark Fewell, head of Boost Mobiles business development unit. The mobile phone is a new canvas available to artists, and with Boosts artist collaborations, we are excited that our customers can not only customize their phone to their personality but they can also now acquire artwork affordably via that medium.

Madsteez also is set to design limited-edition mobile accessories for Boost Mobile. Boost Mobile has been a street-level brand since its inception, and I am stoked to team up with a company who makes an effort to develop an organic relationship with its artists that build into a future, Madsteez says.


OVERHEARD…

Telecom regulation its really broken. … What on Earth is a cableco that provides phone service? We dont know. Thats a huge source of the noise. Its a battle over definitions. … The market shouldnt be dependent on the label four or five regulators stick on a providers forehead.




Michael K. Powell, former FCC Commissioner, in an Oct. 26 keynote address at the Excel Dealer Meeting in Phoenix (see story), talking about the difficulty of regulating for the new era of competition where digital platforms enable providers to cross lines of business.


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Links
Boost Mobile www.boostmobile.com
Madsteez www.madsteez.com
Motorola Inc. www.motorola.com
Sprint Nextel Corp. www.sprint.com

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