Masergy’s New VP Eyes Expanding Partner Base

Vice President

**Editor’s Note: Click here to see which channel people were on the move in December.**

Masergy has promoted Bill Madison to vice president of global channel development, responsible for the overall growth and development of the company’s global partner program.

Masergy's Bill Madison

Masergy’s Bill Madison

Madison previously was vice president of the strategic partner program. Masergy says it is the largest independent managed services provider globally, serving 1,400 enterprise clients in more than 85 countries.

“Throughout his tenure with Masergy … Bill has implemented key strategic channel initiatives that have consistently delivered outstanding results,” said Keith Hatley, Masergy’s senior vice president of global channel sales. “His data-driven approach to channel management and vision for the next phase of our global partner program will further accelerate growth for Masergy and our partners. We congratulate him on his success and look forward to his ongoing contributions.”

Masergy launched its channel program more than 10 years ago. Based on industry feedback and data analytics, the company has implemented new strategic plans to sustain and expand growth.

New and ongoing initiatives include: joint business development and lead-generation programs; increased channel team resources, including additional global channel account managers, support staff and a strategic VAR program director; expanded training and certification programs; and targeted SPIFFs.

Last month, Masergy unveiled several enhancements to its managed SD-WAN offering.

In a Q&A with Channel Partners, Madison talks about his plans for helping partners and growing the partner program.

Channel Partners: How will your responsibilities expand in your new role?

Bill Madison: In short, I will concentrate on using data to produce better business results for Masergy and our partners. We are expanding [our] focus beyond broader strategy to help with tactical execution in our channel and will measure their effectiveness to adjust processes as needed. We’re getting granular on a global scale to establish a baseline to evaluate our success on channel development and relationship-building.

Masergy's Andy Ramos

Masergy’s Andy Ramos

CP: What is your take on Masergy’s current channel strategy? Are changes needed?

BM: While we’ve been successful and don’t want to fix what’s not broken, we are constantly in improvement mode. Our goal is to expand our targets to MSPs, VARs and other consultants to broaden the program. To lead this charge, we’ve added a seasoned pro, Andy Ramos, as director of alternate channels, so we can pursue these new opportunities in a concentrated manner.

CP: How do you plan to grow and further develop Masergy’s partner program?

BM: Masergy is very focused on using metrics gathered within tools such as …

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