Get the Inside Track at Channel Partners

The worlds of telecom, equipment and integration are colliding, and theres so much to keep tabs on and learn. Never fear. The Channel Partners Conference & Expo has all the education sessions to keep you on track and in the know.

The event reprises the triple-track format. This means attendees are able to choose among the general topics of Wireless, Partnering, IP Communications and Business Development. Then, solutions providers can decide which specific subjects best address their needs.

For example, on day one, Tuesday, Sept. 20, breakout tracks are available focusing on Wireless, IP Communications and Business Development.

The first session under the first track, Wireless, is called, WiMAXimizing Access Sales. Speakers will talk about how solutions providers can capitalize on the opportunity to help large customers, and even cities, with alternative access projects. Following is a session exploring Desktops on the Go. That is, new offers that enable mobility within an office or campus through voice over VoWi-Fi or other lower frequency radios.

At the same time, solutions providers who need help with VoIP implementations need look no further than these 50-minute workshops offered in the IP Communications Track. First, In Search of Sensible Migration Strategies, will show attendees how to help their customers extend the life of their customer premises equipment, while reaping the benefits of a VoIP solution. This is followed by a discussion of what is likely the No. 1 pain point for hosted and premised based VoIP CPE-network interoperability.

And for business-building strategies, attendees can sit in on the Business Development Track. First up is how to build your brand with private-label programs, such as those offered by numerous VoIP service providers. Another explores the opportunities beyond VoIP to use unregulated services like Wi-Fi, WiMAX and powerline communications to offer revenue-generating services to multitenant buildings and campuses as a mini-telco.

On Wed., Sept. 21, the IP Communications and Business Development tracks continue while a Partnering Track is added.

The IP Communications Track looks at Qualifying Converged Applications platforms. This means understanding whats available and what will work best for your customers. The track concludes with Lights, Camera, Action: Desktop Conferencing is a Multimedia Experience. This session explores the growing opportunity to deliver audio, Web and video conferencing to the desktop.

The Business Development Track picks up with a cant-miss seminar on a new approach to selling: Break the Rules and Close More Sales. Dont miss this session for some fresh ideas for prospecting from a telecom sales veteran.

Finally, diversification strategies are the final topic of this track, advising solutions providers on considerations for business transformation adding new products and supporting a service-oriented model.

First up on the Partnering track is Building a Safety Net. In this session, attendees will discover entry-level security applications and how to make the connections with vendors and experienced partners. In the follow-up session, Hit the Ground Running, solutions providers will learn how to deliver the support to meet the convergence requirements of lucrative, multilocation accounts.

Weve designed each track to speak specifically to the changing needs of the telecom professional, says PHONE+ Publisher Marla Ellerman. Our speakers are experts in their subject-matter areas and weve designed this falls sessions to help solutions providers face the challenges of convergence.


Channel Partners Conference & Expo

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