By Jennifer Anaya, VP of Marketing, Ingram Micro
Many partners are reluctant to use social media for their businesses because they have limited time and marketing resources.They also question whether the effort is really worth it –- it is!
Spending just a few hours a week on social media can help partners increase awareness, enhance credibility, strengthen customer relationships, build brand loyalty and grow their businesses.
In fact, today it’s hard to overestimate the importance of social media in business. If trusted colleagues and friends like a product or service, we assume we will too. Those “conversations” are increasingly occurring on LinkedIn, Facebook, Twitter and other social media channels before inquiries and purchases are made. Being a part of the conversation with a presence that projects accessibility and credibility is a powerful marketing tool. Likewise, listening in on those conversations and taking note on what is being said, recommended or even critiqued can be equally powerful and serve to inform your marketing message and approach.
Ready to get going? The most important thing you need is an effective website because much of your activity needs to link back to it as a beach head and as a way to measure a return on your time and efforts.
Some other important things to consider:
It’s key to make a plan and be realistic about the time you have and how many social media channels you can use, because it can get overwhelming.
It’s important to be as consistent as possible. Keep a schedule or calendar to stay on track because …