Data Center 2020: 3 Trends Changing the Game for Partners


Data Center Woman

Next-gen technologies are taking aim at the data center — think about edge computing, internet of things (IoT) and blockchain. These technologies will ultimately shape up as business opportunities for partners for years to come. Are you up to speed in the data center and the impact these emerging technologies will have on the market and, potentially, your business?

Dany Bouchedid, CEO of Colotraq, will lead a panel discussion – Data Center 2020: 3 Trends Changing the Game for Partners – at the upcoming Channel Partners Evolution in Washington, D.C. It’s happening on the Channel Futures stage in the expo hall, Sept. 11, at 2 p.m. Bouchedid will be joined by Nancy Ridge, executive vice president, Technology Source; Lisa Marks-Canty, CEO of ChainNinja Blockchain Solutions, and Jake Sherrill, founder and chairman at Tier4 Advisors, each of whom will bring their unique insight on these three key technologies, the competitive landscape, and why you don’t want to be caught flat-footed.

Colotraq's Dany Bouchedid

Colotraq/Aluf’s Dany Bouchedid

Channel Partners: The data center has been around forever. Why is it important for partners to hear more about it and these game changing trends?

Dany Bouchedid: The thing with this industry, no matter what the emerging technologies are, no matter what the killer app du jour is, or whatever last mile technology everyone is working on – SDN, SD-WAN or all this other telecom stuff – at the end of the day it needs connectivity, all the bits and bytes; everything has to reside on servers, routers and switches that are housed in the data center. So really, it’s at the heart of all IT architecture and IT infrastructure — anything over IP that’s happening, voice over IP or streaming media, you need the data center infrastructure.

It’s a part of the channel that, I think, is overlooked by agents. So we’re trying to open their eyes to this space and promote a channel for the data center industry.

Hear from these experts and dozens more at Channel Partner Evolution, Sept. 9-12, in Washington, D.C. It’s not too late to register!

Jake Sherrill: What’s interesting historically with data centers is that you have markets that are leader markets — so you have 10 million square feet of data center space in Northern Virginia, 6 million square feet of data center space in Atlanta and you have some anchor legacy data centers, meaning massive buildings that have dedicated compute within them, but you’re going to have edge computing data centers becoming more important. Edge data centers might not resemble the legacy anchor data centers and look more like the cabinet you might see at a stoplight or a tier 3 or tier 4 data center.

Tier 4 Advisors' Jake Sherrill

Tier 4 Advisors’ Jake Sherrill

So, as channel partners, we need to think differently and be ready to help our clients with different needs that they have for these edge compute facilities, for example.

CP: How real are these data center trends in terms of being able to make money?

DB: There are many trends; however, I do think that these three trends are the most pressing right now and will have the most impact over the next 18 months to two years — they’re here now and they’re happening now.

CP: So, address the session takeaways.

Nancy Ridge: Sessions like this one help partners become educated and catch the vision for where these technologies apply in the enterprise and small and medium-size business markets (SMB). We’ve seen cycles and trends happen before — if you look back, we were talking about …

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