Cisco Vet Becomes Rubrik’s First Chief Commercial Officer



Rubrik, the cloud data management company, has appointed Wendy Bahr, Cisco’s former channel chief, as its first chief commercial officer.

Bahr is responsible for Rubrik’s MSP, global SI and channel partners, hardware and software alliances, inside sales and professional services teams.

Rubrik's Wendy Bahr

Rubrik’s Wendy Bahr

“Since day one, Rubrik has employed a 100% channel go-to-market strategy,” said Brett Shirk, Rubrik’s chief revenue officer. “Wendy’s extensive enterprise experience and her customer-first approach to sales and channel leadership is a tremendous addition to Rubrik’s executive team. She will serve as an accelerant for our already strong sales growth, and the growth of our partners.”

Here’s our list of channel people on the move in April.

Bahr joins Rubrik from an 18-year tenure at Cisco. She was appointed Cisco’s global channel chief in 2015 when Bruce Klein stepped down from the job during an executive shake-up. In her prior position, she led the America’s Partner Organization. Bahr worked with Cisco channel partners throughout her entire career with the company.

“Wendy is hands down one of the most trusted and respected channel executives I have worked with during my career,” said John Chambers, founder and CEO of JC2 Ventures, and Cisco’s chairman emeritus. “Rubrik has done a fantastic job of capitalizing on the shift to cloud and the resulting proliferation of data to become a ‘must have’ software platform for enterprise IT teams. The addition of Wendy to Rubrik’s leadership team will fuel even greater growth for the company.”

In a Q&A with Channel Partners, Bahr talks about why she wanted to join Rubrik and what she plans to accomplish in the months ahead.

Channel Partners: Why did you want to join Rubrik?

Wendy Bahr: After years at Cisco, I was intrigued at the prospect of consulting or working for a startup. After doing my research and consulting with partners, it was clear that disrupting the $48 billion data management market presents one of the biggest opportunities in the enterprise.

The more I learned about Rubrik, the more excited I became. Not many companies have innovated and executed better than Rubrik in the last five years, and I wanted to join the company to help continue driving success at a global scale so we become the next B2B technology powerhouse.

CP: What’s your take on Rubrik’s channel strategy? Are changes needed?

WB: Experience has taught me that successful organizations put their customers and partners first, and this mentality has clearly been a part of Rubrik’s DNA and approach over the past five years. The co-founders built Rubrik’s platform based on customer feedback — and the company has gone to market 100% through the channel since day one.

The company just launched its first Velocity Partner Program, and it’s exciting to introduce this tiered system to recognize authorized, select and elite partners. Coupled with Rubrik Academy, we have a lot of different initiatives in place as we continue building out our partner programs and rewards.

We plan to continue channel enablement through a rich services opportunity set and reward partners for their capabilities — and the entire global organization is designed to continuously collect, measure and evolve based on our customers’ and partners’ feedback.

CP: How will your previous experience come into play in this new role?

WB: At Cisco, I most recently served as the senior vice president of the global partner organization, global virtual sales and global customer success, and I’ll bring the experience, skills and best practices I’ve learned in the past to help drive partner and customer success here at Rubrik.

My top priority has always been …

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