Dont Miss TAG Certification
To be held Monday, March 22, from 9 a.m.-noon, and free with full
These concurrent seminars will give you the knowledge you need to run a savvy
channel partner business. Find out how to position services or get the scoop on
evaluating vendor choices. Both of these business strategies sessions will give
you important fuel for getting ahead.
Track One: Marketing for Success
Find out how to maximize each sales opportunity from a marketing perspective.
* Product Bundling
Learn to maximize every sales attempt, by bundling products such as local,
long distance and Internet. Bundling does more than increase revenue: It
stimulates customer retention.
* Targeting Integrated Services
Integrated services consist of multiple functionalities, so how do you find
the right fit for the customers applications? This topic shows you how to
find the optimum target customer.
Find out how to soften the market with focused communications/collateral. How
do you know who to target?
John Irwin, Vice President of Marketing, BellSouth Telecommunications Inc.
Phil Hinson, Senior Associate Vice President of Marketing, BellSouth
Track Two: How to Build a Good Channel Business
Preparation can mean the difference between winning and losing. Find out how
to build a good channel business in this interactive seminar.
* Before You Sign
What are the top 10 things you need to know before you commit to a vendor?
Every vendor program is unique and so is every agent. Learn how to identify the
key elements to help you evaluate if a vendor program is the right fit for you.
* Structuring Your Business
This class is designed to help you determine your true return on investment
by understanding the key components to address with your vendor. It will include
sample templates to calculate success.
* Ramping Up
Adding a a new carrier and expanding your product portfolio? This session
includes sample templates and project plans that speak to the following:
Lark Greene, Chief Business Development Manager, BellSouth Telecommunications
Wanda Rice, Senior Partner Integration Manager, BellSouth Telecommunications
For more information, go online:
Your TAG Certificate gets you valuable discounts on future training