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Channel Influencer Spotlight: BitTitan’s Geeman Yip On Why the End of the World Isn’t So Bad

2018 Channel Influencer Awards

… and build upon existing market forces. He points, as many do, to the Autotask and Datto merger.

“Now, how do all these other backup players compete against that? How do they provide more value up the stack?” Yip, who already talks a mile a minute, speeds up with enthusiasm. “That’s what it’s really about. It’s about finding how to provide more value in this new cloud-enablement world.”

What the Channel Should Learn from Startups

The traditional channel has had a good run, and many resellers and service providers wear their shops like comfortable, worn-in slippers. These partners need to develop a healthy-size chip on their shoulder. It’s that paranoia Yip spoke about, the one that keeps you from turning into the next Blockbuster or Kodak. Anyone who runs a business, he says, should be looking over their shoulders at who’s on their tail and constantly questioning their own significance.

Doing things a certain way because that’s the way you’ve always done them is a sure path to irrelevance. For tips on how to avoid that mindset, Yip says partners should look to the startup world for inspiration and bring a little fun into their businesses. Traditionalists who look at startups and think “fun” is all about bean-bag chairs and craft-beer bars should take reassurance from BitTitan’s more practical definition as delivering results in an agile way.

“How do you measure the success of a company? Two things: one, that revenue is growing; and two, that people are using your product. When I think about a startup, it’s about creating an agile environment where you’re iterating on both of these things quickly.”

Startup is a mentality, Yip explains. It’s a way to operate. It doesn’t have to revolve around unstable offerings or risky moonshots. Any company can be a startup with the right mindset — even a long-established MSP.

If the market predictions Yip foresees come to pass, partners might not have a choice. Change is the only way to survive change. There’s no better proof than Geeman Yip.

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