CHANNEL PARTNERS CONFERENCE & EXPO — CenturyLink has aligned all of its various partner types under a single agreement.
The announcement was made at this week’s Channel Partners Conference and Expo. The new agreement includes enhancements to address the evolution of the indirect sales channel, the market and the industry, the company said.
CenturyLink conducted a lengthy review process during which it sought input from its partner community to capitalize on mutual areas of strategic opportunity, such as how the community can better leverage CenturyLink’s solutions portfolio and on-net assets.
|Here’s our most recent list of important channel-program changes you should know.|
“CenturyLink has always been a leading provider in their commitment to channel partners,” said Richard Murray, Telarus‘ COO. “This new program, and specifically the new agreement, is representative of that continued commitment. CenturyLink is creating programs, refining the processes, and openly engaging us in ways that are truly unique in this space. Having been a CenturyLink partner for nearly two decades, I can honestly say that I have never been this excited about the opportunity in front of us with CenturyLink.”
“The most successful business relationships are those where all parties feel a sense of support and optimism about the collaboration, and there is willingness for open conversation,” said Rick Dellar, co-founder of Intelisys, a ScanSource company.
In a Q&A with Channel Partners, Garrett Gee, CenturyLink’s senior vice president of indirect and alliances, and Lisa Miller, CenturyLink’s president of wholesale, indirect channels and alliances, talk about the significance of the new agreement and latest opportunities for partners.
Channel Partners: How did the new partner program agreement come about?
Garrett Gee: Through integration (of CenturyLink and Level 3 Communications) over the last year, we’ve been spending a lot of time working with our partners so it was a very collaborative effort to really try to reach out and understand what was important to both our partners as well as CenturyLink, and we’re really pleased to announce that we’ve largely got most of our partners signed on the new agreement at this point.
CP: What are some of the details or areas in the agreement that signal an improvement?
GG: One of the things that we really focused on was building an agreement that provided incentives to our partners to focus in the areas that we wanted them to really spend time and effort, so things like on-net services or focusing on our platforms like security and SD-WAN [and so on]. So those are really some of the areas that the new agreement focuses on.
Lisa Miller: It was a great collaboration. We worked with all of our top masters to make certain that …