By Nick Heddy, SVP, Sales and Marketing, Pax8
Gartner says that those ready to scale will dominate the cloud market. The public services cloud space alone is expected to grow more than 21 percent by the end of the year. This begs the question: How quickly can you scale your cloud practice to meet this growing demand?
Without a solid growth strategy in place, you could find yourself missing out on lucrative opportunities. Prepare your practice to achieve double-digit growth by reviewing new technologies.
Before you can begin to have effective conversations around cross-selling and upgrading, you first need to first lay a foundation for success. Think about what types of solutions your existing (or desired) customer base could most benefit from. This might include: productivity, infrastructure, continuity, and security.
If you’re aiming to build a productivity solution, you might start with Microsoft Office 365. It’s a basic, cloud-based productivity solution that most businesses require. It’s a good place to start, but it’s important to remember that it’s just a starting point. You can also include: monitoring solutions, communication solutions and migration services, to name several.
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Once you have a solid foundation in place, consider adding complementary solutions to your line card. Start with the basics, but continue to grow your solutions list as it makes sense for your business.
According to research conducted by SpiceWorks, cloud-based solutions are on the rise. Although Microsoft Office is still the dominant productivity suite in the workplace, Spiceworks survey data shows more than half (53 percent) of organizations are using Office 365, and an additional 17 percent plan to adopt it in the next two years. In fact, among all productivity suites, Office 365 is expected to see the most growth, particularly in enterprises with more than 1,000 employees, where 24 percent plan to adopt Office 365 within the next two years.
Bonus Tip: A distributor partner matters. Choose a cloud distributor that delivers the enablement and value to facilitate your success.
From sales and marketing resources to dedicated quote-to-cash tools to make selling cloud solutions more profitable, make sure you get the support your MSP practice needs to thrive in the cloud.
Nick Heddy is senior vice president, sales and marketing, at Pax8.