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Avaya’s New Strategic Partner Leader: We Must ‘Shed Legacy Company Reputation’

Reputation

… the value of Avaya and leverage our partners for global reach. We also need to be part of the solution that the tier 1 SIs bring to market.

CP: What are the biggest issues facing Avaya and how will you address them in your new role?

DD: We need to shed the reputation of being a legacy company. We and (our) team will work to demonstrate that we are innovative. The work we are doing in CC, cloud mobility, artificial intelligence (AI) (and) UC are first rate. The world needs to know. We will leverage partners and our go to market team to tell the story.

CP: What is your take on Avaya’s channel strategy? Are any changes needed?

DD: We have great partners. The key is to ensure that we have direct touch and the end customer understands Avaya’s technology leadership.

CP: Will partner feedback impact your role? What do you want to hear from partners?

DD: Feedback in general is a key to success. We have an obligation to listen to our partners and customers. Companies that believe they know best most often fail.

CP: What do you hope to have accomplished a year from now?

DD: My goal is that our tier 1 partners and strategic accounts view Avaya as a technology leader and partner. When the tech world thinks of innovation, Avaya is your partner.

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