Brinton will be responsible for Avaya’s channel sales strategy, supporting the success of its network of partners, distributors and resellers. He also will build and manage the company’s channel enablement programs.
Brinton spent more than 11 years at Mitel, and prior to that he held key senior management roles for companies in networking and communications. He was president of Mitel’s cloud division from its inception through expansion to a global market share leader in UCaaS.
“Avaya continues to attract remarkably high-caliber talent, with a mandate to transform the company as the partner-of-choice for communications solutions spanning SMB to the enterprise with an emphasis on cloud and new subscription models,” said Frank Ciccone, Avaya’s senior vice president of North America sales. “Our network of channel partners, distributors and resellers is unmatched and vitally important to our growth, and we are excited to have Jon lead our channel team. His track record and leadership experience will be a tremendous asset for Avaya and our partners.”
Most recently, Brinton was senior advisory consultant at Gerson Lehrman Group.
After months of speculation about being acquired, Avaya announced in October that it has instead entered a strategic partnership with RingCentral in which it would introduce a new UCaaS solution — Avaya Cloud Office. Under the agreement, RingCentral will contribute $500 million to the deal and will be Avaya’s exclusive provider of UCaaS solutions.
In a Q&A with Channel Partners, Brinton talks about why he wanted to join Avaya and what partners can expect in the months ahead.
Channel Partners: Why did you want to take this role with Avaya?
Jon Brinton: I was attracted to Avaya because they are at a very exciting inflection point as a company. They have great solutions that serve some of the largest organizations on the planet, and a well-developed channel partner ecosystem. The recent announcements around Avaya Cloud Office really helped to round out a comprehensive portfolio for cloud and onsite solutions, and I am very energized about leading the channel organization for North America into 2020 and beyond. We will look to drive customer-focused programs that deliver high value to our channel community while developing new channel relationships.
CP: How will your experience with Mitel come into play in this new role?
JB: Not to date myself, but I have a lot of experience in the channel and also working with channel in this space. In the short time I have been at Avaya, I feel I have been able to add value because of my tenure in the industry and knowledge of this space. It is easy to go to work each day when you are an enthusiast about what you do and enjoy leading a team to drive value for our partners and customers.
CP: What’s your take on Avaya’s current channel strategy for North America? Any changes needed?
JB: There are several areas we want to sharpen our focus in so our partners are enabled to succeed in these evolving markets. It is important for us to partner together to deliver the solutions our mutual customers have come to expect from our organizations working together. We will be discussing this topic in detail at our upcoming Avaya Engage event in Phoenix in early February.
CP: How will you help to drive Avaya Cloud Office UCaaS through the channel?
JB: Avaya Cloud Office will be a key launch in 2020, and it will add a significant value to our channel program. This offer, combined with our customer base and channel opportunity, is one of the things that …