**Editor’s Note: Click here to see which channel people were on the move in August.**
Three years after CA Technologies divested of its CA arcserve data-protection business, Arcserve has had some executive departures and arrivals — most recently, the departure of CEO Mike Crest effective Sept. 8, and the arrival of Nancy Patterson, director of North America marketing, whose job responsibilities include the channel.
Patterson, just three weeks into the job, takes over for Scott Stano, who previously served in dual roles as director for global demand generation and North America marketing and is now focused on the global demand generation function. He’s been with the company since its inception. The vendor appointed Dave Hansen, the company’s chairman of the board, as interim CEO.
About a year ago, the company added four executives to its global product development, finance and strategic alliance divisions to advance its double-digit growth strategy.
The new director of North America marketing is no stranger to the channel, having held positions in channel development, enablement and marketing for the past 20 years. We caught up with Patterson to find out her plans for Arcserve’s North American partners. The company has 7.500 partners worldwide, but doesn’t share details of how the numbers break down by geography.
Channel Partners: Let’s start with getting to know Nancy Patterson.
Nancy Patterson: I’ve been working in technology companies my entire career, more than 20 years. Mostly I’ve been focused on marketing roles, and channel program development roles with some time spent in channel sales for these companies, in lots of different industries — data storage and storage networking, unified communications and telecom, and most recently in the secure identity management space at Entrust Datacard.
I developed my passion early on working with different kinds of partners because I see the impact that good partnerships can have for a company. ’ve seen many partnering models, and I’ve seen what works, what doesn’t work, and at the end of the day, I’m thrilled to be here at Arcserve and with the Arcserve team.
CP: What’s been the company’s channel strategy to date?
NP: When I look at the program and the partnerships that have been established since the company was founded, the focus is 100-percent channel. Today, we have a variety of VARs, large account resellers, distributor and also MSP partners. Going forward, we’ll continue on that path, and in terms of strategy and routes to market, when we look at our product sets and the end customers they serve, you can see that there [are] more cloud services in our offering. So, we may look at …