‘7 Minutes’ With Silwood Technology Technical Director Nick Porter


… software license and support and maintenance fees.

CP: Who are your main competitors, and what makes your offering better?

NP: As far as we are aware there are no software products which compete on a feature/function basis with Safyr. However, if we had to choose, our biggest competitor is often the status quo. These are the manual methods for doing data discovery which include looking at documentation, asking technical specialists or hiring consultants, expecting other software vendor staff to know the data model, searching the internet or using guesswork.

Some vendors have templates, which can help, but those may not reflect the specific business requirement and could even be based on a different version of the ERP or CRM so will not include any customized tables or fields. Safyr automates those largely manual tasks of locating data in ERP/CRM applications, by knowing which tables contain the information they are trying to connect to.

CP: How do you think your technology portfolio will change in the next three years?

NP: We will continue to add interfaces to more packages, as our customer and partner communities require them. For example, we believe cloud-based applications such as Workday, SuccessFactors and NetSuite, which replace or work alongside the traditional on-premise[s] packages, will present similar problems in terms of metadata discovery. We are already seeing growing demand for interfaces to those types of packages from our customers and partners.

In addition, we will continue to develop deeper insight into the metadata in the packages we already support. For example, we are working to deliver greater value to customers seeking to understand more about SAP BW and its connectivity with SAP ERP.

CP: How do you expect your channel strategy to evolve over that time frame?

NP: We are constantly reviewing our channel strategy and how we recruit and support partners. Our channel has always been a fundamental component of Safyr’s continuing success, so it is our intention to continue to develop our program so that new and existing partners alike can use Safyr to meet new information and data management challenges, such as GDPR, as they arise.

CP: What didn’t we ask that partners should know?

NP: What is the market for Safyr? Safyr is often described by analysts as a “well-kept secret.” Potential partners might be surprised to learn that this software product is used by some of the world’s largest companies – Boeing, BP, RS Components and hundreds more – to help them deliver projects more quickly and effectively, and by doing so also improves the use of application data within their organizations.

The market for Safyr is very large and still presents a huge opportunity, though. Any organization that is a customer and user of ERP and CRM packages from SAP, Oracle, Salesforce and Microsoft is a potential target for the software.

We can give partners a unique selling advantage, helping them to sell more of their own software or services, by being able to deliver against companies that are still trying to solve the problem Safyr addresses by using old, expensive, manual and often inaccurate methods.

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