… servers, phones, desktops, laptops and any other IoT device.
CP: Describe your channel program — metal levels, heavy on certifications, open or selective, unique features?
The goal of our channel program is to facilitate the mutual success of our partners, and to provide an effortless, encrypted means for organizations to communicate securely across any device, from anywhere in the world. Our channel program is designed to be extremely flexible, tailored to meet the needs of each partner and crafted to foster a relationship with easy baseline requirements. Our solutions are unique and were purpose-built by some of the best minds in the mobile technology, encryption, security and privacy field; features like encrypted VoIP on our Silent Phone app ensure that when it comes to sensitive data, nothing is seen, heard or disclosed.
CP: Quick-hit answers: Percentage of sales through the channel, number of partners, average margin. Go.
Silent Circle welcomes new channel partners each quarter and is dedicated to continuing this trend, as well as increasing our revenue stream.
CP: Who are your main competitors, and what makes your offering better?
We are most often compared to Wickr, Signal, Wire, Cypher and even WhatsApp. Essentially, anyone offering encrypted communications could be marked as a Silent Circle competitor. The biggest difference in many cases is, these companies or apps are simply made for end users or specific use cases. Our platform allows the deployment of department or company-wide administrative policies to empower businesses with control over not only internal communications, but external as well.
Organizations require a simple way to protect their employees, their devices and IP when working remotely. Silent Circle aims to ensure that organizations maintain visibility and control over corporate devices while still enjoying the functionality and interface of their favorite devices.
CP: How do you think your technology portfolio will change in the next three years?
Data compromise causes immeasurable harm to businesses and their trusted partners, and the need for encrypting and obfuscating internet traffic is rapidly increasing. With most devices automatically wired to search for an internet connection, executives and employees are at risk of unknowingly connecting to a compromised Wi-Fi, cellular or satellite network, which can result in an intercepted IP.
As the estimates of IoT devices approach tens of billions of units by 2021, Silent Circle’s offerings will continue to evolve to secure all machine-to-human and human-to-machine communications to meet this market need. We are excited about this really big and bold new market!
CP: How do you expect your channel strategy to evolve over that time frame?
Silent Circle’s channel strategy will evolve as we continue to make our products and cloud services more flexible. Acting as middleware that is not just plug and play but has greater adoption rates should help make our newer offerings automatic standards for our channel partners.
CP: What didn’t we ask that partners should know?
We are ready now. We were ready yesterday, and we have a full solution that combines years of experience, software and hardware. The new black for us and our partners is our micro-firewall, GoSilent, which is paired with our cloud services to open up opportunities previously inaccessible by our partners to even pitch.