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‘7 Minutes’ with Reltio VP of Alliances Vasu Vallurupalli

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Master data management (MDM) is an age-old IT function and business need, and the need for robust MDM tools and practices isn’t going to decrease any time in the foreseeable future.

But the “D” in MDM sure has changed in recent years, hasn’t it?

Businesses of all types and sizes are dealing with data in far greater quantities and from more sources than ever before. Traditional enterprise data silos have been joined by everything from social to IoT, machine data to digital customer interactions and more.

Consider the beginning of Gartner’s definition of MDM: “Master data management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets.” One could say that’s always been the definition, but those data assets have become far more valuable and diverse.

Like other time-honored enterprise technologies, MDM had been getting something of a reboot for the digital world. Enter newer cloud-centric players like Reltio who are doing just that. The company, which started in 2011, aims to deliver data-driven enterprise apps via its MDM platform built for the era of cloud, big data, machine learning and AI.

7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
Reltio's Vasu Vallurupalli

Reltio’s Vasu Vallurupalli

Vasu Vallurupalli, Reltio VP, alliances, touts the firm’s Reltio Cloud as “the only multi-domain, multi-model, multi-cloud modern master data-management platform.”

It appears to be more than tech bluster: Reltio grown significantly, ranking No. 1,636 on the Inc. 5000 list of the fastest-growing companies in the U.S., with a three-year growth rate of 282 percent. Reltio appeared in the “strong leaders” quadrant in the Forrester Wave report on MDM in 2016, joining bigger names like IBM and Informatica not long after it hit the market.

A significant part of its growth strategy is tied to channel partners: Reltio has signed on more than 30 as part of its Reltio Connect program, which the firm expects to continue growing.

We asked Vallurupalli to explain why MSPs, VARs, resellers and other partners should take a closer look at Reltio.

Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?

Vasu Vallurupalli: Developed natively in the cloud, Reltio Cloud organizes enterprise data for various digital-transformation initiatives. With Reltio, businesses can manage data like the leading cloud companies do, leveraging continuous data organization and recommended actions to ultimately measure and improve their operations.

Reltio is the only vendor that organizes data from all sources and formats, creating a unified data set with unlimited personalized views for users across sales, marketing and compliance. With machine learning, Reltio also recommends actions, and finally measures and correlates the impact of those actions on the business. It also leverages machine learning to allow data to continuously get smarter for improved outcomes. This closed-loop cycle empowers companies to …

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