**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
The company said the new corporate name signals a “tectonic shift” in its vision and strategy in the financial technology market.
“The Paya name represents the fresh and progressive company we are building for our employees, partners and customers as we work to become the foremost technology platform helping companies run their businesses better,” said Joe Kaplan, Paya’s CEO
Paya also has increased its investment to expand and grow its channel partner program with new tools and assets aimed at helping to attract, bring value to and monetize new and existing opportunities. Paya’s partner program targets participation from technology providers, referral organizations and ISOs.
Paya said its platform helps businesses get paid, make payments and manage their money.
In August 2017, Paya was divested from former parent company Sage Software to private equity firm GTCR, and since that time, it has enhanced its executive team with the addition of industry veterans who have helped create a new strategic direction in the company’s transformation.
We asked Greg Cohen, Paya’s president, to give us the scoop on what his company has to offer the channel.
Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?
Greg Cohen: Customers love the fact that we are solution oriented and that we easily can adapt or retrofit our capabilities into their unique environments. Paya also understands the complexities that merchants face with cross-channel payment types, as well as the complexity of data post back and reconciliation. Paya continues to focus on continually offering new APIs and is vastly more integrated across various cloud-based solutions. Our technology will also be more modular and adaptive, which allows us to quickly plug into new and existing systems, whether they are POS, payment terminals, data environments or ERP solutions.
CP: Describe your channel program — metal levels, heavy on certifications, open or selective, unique features?
GC: Paya is a technology company providing a highly-compatible platform designed to integrate effortlessly with a wide variety of new and existing systems. Paya’s enhanced partner program gives members the tools to attract and win new customers through a referral or a reseller partnership. Paya offers end users a seamless, simple, frictionless technology that provides ease of integration and a full spectrum technology-enabled platform with a simple and easy onboarding experience. With real-time analytics to drive business intelligence and accelerate growth, Paya’s substantial data capabilities help our partners build a smarter, streamlined and efficient program for customers. Our technology provides high-level encryption and …