**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
Businesses of all stripes need multiplatform apps, but developer time is expensive. One answer for partners with busy dev practices, or clients facing that challenge, is a low-code development platform, which may speed delivery of customer-facing projects like web or mobile apps.
This isn’t to say you can hand coding over to an IT generalist or line of business super user. You may, however, free developers from rote work and allow them to focus on business-critical differentiators in customer apps.
“Low code/no code solutions are a fit for any agile or DevOps shop, as long as they allow the possibility of adding in the code required to customize solutions to a given environment,” says Don MacVittie, founder of consultancy Ingrained Technology. “Use of these tools has been quietly growing for years, and as agile gains level off, they will increasingly be a serious consideration for shops looking to automate some of the more mundane tasks of application development.”
MacVittie adds that tools in the low/no code space that allow for automated deployment also help shops advance their DevOps initiatives, making them doubly appealing to teams that don’t already have application release automation solutions in place.
Still, market growth and DevOps appeal are drawing a large and diverse field of suppliers looking for mindshare. As OutSystems VP Global Channels & Alliances Bob Wilson tells Channel Partners, the space is anything but simple, with big IaaS and SaaS providers including Amazon, Google, Microsoft, Salesforce and Oracle looking to extend their platform-as-a-service offerings.
Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?
Bob Wilson: We’ve had an overwhelming amount of positive feedback to our platform. OutSystems is simple and fast, while still maintaining the enterprise-level power that our customers need and expect to remain competitive in the market. Customers enjoy the agility we provide in the development process — encouraging collaboration between IT and business users combined with fast results.
It’s also easy to learn and allows for smooth transitions. For example, replacing a portal could take around three months, with non-developer IT teams quickly understanding the technology to achieve success in their projects. Additionally, the OutSystems support team develops a personal partnership to ensure all customers have every opportunity to succeed.
CP: Describe your channel program — metal levels, heavy on certifications, open or selective, unique features? Do you work with masters and/or distributors?
BW: Significant resources have been put in place to relaunch the …