**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
NuoDB burst onto the database scene in 2013. Now in use by companies including Dassault Systems, Kodiak and IoT platform GadgetKeeper, NuoDB is considered an Elastic SQL database. It straddles the space between traditional RDBMSes, like Oracle and Microsoft SQL Server, that focus on consistency (“single version of the truth”) and newer distributed NoSQL databases, such as Cassandra, MongoDB and PostgreSQL, that lean more toward availability by spreading data across multiple nodes. While NuoDB is a SQL database, its availability comes from a multi-site, scale-out model. Other examples of this “distributed RDBMS” architectural model include Google’s F1 database, which underpins Google’s ad business, and Microsoft’s new Azure SQL.
Where does the channel come in? Stephen Fahey, NuoDB’s SVP of sales, sees opportunities for not only traditional consultancies and SI that have long helped customers select databases but also partners entering the cloud service provider space and those considering developing SaaS offerings. No matter what your business, it’s a good idea to understand the changing database landscape. There’s a lot at stake — misconfigured databases in Amazon and Microsoft clouds have led to major security breaches.
Earlier this month the company launched NuoDB 3.0, which can operate in an active-active-active deployment model across three availability zones, making it easier for customers to operate in hybrid or multi-cloud environments. Version 3.0 supports AWS, Azure and Google Cloud Platform as well as Docker containers.
Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?
Stephen Fahey: Our customers are all in the midst of a transition. Whether they actually call it a “digital transformation” initiative or simply a directive to move to either cloud- or container-based development, they’re looking for ways to be more agile, lower costs and improve customer satisfaction.
The funny thing is, while there are a ton of databases out there, there are actually very few that are really designed for these next-generation environments. You either have traditional relational databases that don’t operate very well in a distributed, cloud-centric world or you have NoSQL databases that give you the scalability and availability you need, but give up “little” things like, oh, strict transactional consistency or the huge SQL ecosystem that makes designing applications easier.
So they turn to us because what they need is an elastic SQL database. That is, they need a SQL database that keeps all the properties a database of record expects – strict transactional consistency, data durability, high performance, etc. – but can also scale on demand, run in containers or on …