**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
If Intsights channel chief Jessica Couto looks familiar, it’s because she’s a veteran of the security industry: Couto served at channel-focused security providers Kaspersky, Bit9/Carbon Black, Carbonite and Hexadite before landing at threat intelligence provider Intsights after Microsoft acquired Hexadite.
You may also have heard of the deep web (if not, we’re doing a, well, deep session on the topic at Channel Partners Evolution). Intsights scours the deep, dark and clear, or open, portions of the web to discover and aggregate intelligence and push it out to security analysts. The company can look for threats against specific companies, stolen credentials, pending DDoS attacks and more.
Intsights was founded in 2015, received $7.5 million Series A funding in 2016 and closed a $15 million Series-B round earlier this year. Customers include the retail, telecom, manufacturing and financial verticals – places where leaked customer data can wreak havoc on the business – and the company has announced strategic partnerships with Optiv and Check Point. It’s going up against specialists like webhose.io and RecordedFuture, but by bringing Couto on board, it’s clear Intsights sees a channel focus as a way to go deeper with customers.
Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?
Jessica Couto: Customers love Intsights because we detect and automatically aggregate valuable hacker reconnaissance, post-attack and unique intelligence information from a range of open and hidden sources. These include Darknets, hidden online forums, the deep and dark web, black markets, IRC channels, pastebin sites, app stores and social media. We then analyze the cyber threat data and provide straightforward remediation, all in a single console.
CP: Describe your channel program — metal levels, heavy on certifications, open or selective, unique features?
JC: The channel program is still in development, but the main goal is to disrupt the market with our partners. It will be simple to understand, selective in the beginning as we scale, and have extremely healthy margins for our partners.
CP: Quick-hit answers: Percentage of sales through the channel, number of partners, average margin. Go.
JC: Intsights is committed to being 100-percent channel-focused. And we appreciate the fact that the channel is critical to the success of addressing the customer’s cyber needs. Working together, as one team, is the right approach to thwart cyber threats.
CP: Who are your main competitors, and what makes your offering better? (If you prefer not to sketch out the competitive landscape that’s fine, we’ll do so in the intro.)
JC: Our competitors consist of …