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‘7 Minutes’ with HyperGrid COO and Head of Alliances Mark Mitchell

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**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**

Fresh off a $15 million funding round earlier this month and news of bookings more than doubling year-over-year in the fourth quarter – with double-digit growth in annual recurring revenue contracts – HyperGrid is on a mission to grow its partner ranks, says COO and head of alliances Mark Mitchell.

“We are the only platform that integrates application management, intelligent cloud management and software-defined infrastructure services for private and public clouds,” Mitchell tells Channel Partners. “Leveraging our intelligent workload placement, MSPs can help their customers optimize their budgets and better utilize their assets to reduce TCO.”

There are also opportunities for resellers, ISVs, SIs and technology partners.

HyperGrid's Mark Mitchell

HyperGrid’s Mark Mitchell

The company’s HyperCloud software, available from the cloud, on premises or in an appliance that draws on HyperGrid’s HCI roots, decides where among public and private clouds is the best location for a workload at any given time. It bases these decisions on an analytics engine continually updated with public-cloud costs; taking that data into account along with the performance, compliance and cost profile of the application, HyperGrid provides the best option for where to run the app.

Mitchell uses the term “software-defined cloud” to describe the company’s automated multicloud management strategy, which he says is proving popular with MSPs and CSPs looking to offer their own managed-cloud services. He adds that support for containers, including Docker and Kubernetes, will help partners revamp legacy workloads to run in the cloud. Real-time cloud cost analysis and optimization will reduce overhead, as will an intelligent workload placement recommendation engine that spans a long list of private and public clouds. Pricing is straightforward.

“From our enterprise app store to our cool UX and deep technical chops, the awareness, comparison and running of compute resources intelligently on any cloud should be as easy as plugging in and buying electricity,” says Mitchell. “My mantra is, I don’t care where the electrons come from, or whether it was a Westinghouse or GE gas turbine which made them. What I do care about is the performance, cost and compliance profile and how that aligns with my business. Can I build a better, faster, more valuable business now and continuously over time? That is what the HyperCloud delivers.”

Here’s more from Mitchell, who brings over 25 years of enterprise software, cloud, technology, operating, corporate/business development and partner experience to his role.

Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?

Mark Mitchell: At the highest level, I believe that customers love HyperCloud because it delivers cloud agility within guardrails, so they get freedom with complete control. For the enterprise, specifically, we make it easy to effectively build and leverage a multicloud strategy and automate management and maintenance of the environment so that IT can focus on revenue-generating activities.

IT also does not have to learn multiple tools; instead they leverage a simple, centralized user interface delivering consistency across clouds and increasing the productivity of …

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