**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
Besides bundling networking, storage, compute and virtualization on modular appliances based on its own and Dell hardware, with software-defined management via the Ignite Cloud Controller, Cloudistics is adding an app store. The application marketplace, announced last month, will enable customers or partners to create custom OS or application templates; preconfigured images built by Cloudistics and ISVs and optimized for the hardware stack are also available for download. At press time, Splunk is the marquee offering, but Windows, Linux, Docker and Kubernetes images are also available.
Cloudistics channel chief Christopher Myhill says the appliances are ideal for customers disillusioned with public cloud and looking to bring some or all workloads back in-house, without sacrificing cloud’s architectural benefits. Whether the problem is higher-than-expected spending, insufficient bandwidth, concerns over data governance or just a desire to avoid lock-in with a multicloud strategy, Myhill says Cloudistics’ preconfigured hardware offers the benefits of public cloud, including scalability, with simplified management.
Now, while some companies are no doubt bringing some workloads back on premises, analysts agree: Public-cloud use is growing. IDC says worldwide spending on public-cloud services and infrastructure will show a 21.9 percent CAGR, with public cloud services spending totaling $277 billion in 2021. But there is a case for some applications to stay on site, and Cloudistics wants to be the private cloud platform of choice.
Speaking of, the company has special bundles for MSPs, including for those looking to create their own private clouds, either to sell capacity or to host their own digital-services offerings to generate MRR. MSPs or admins can create one clean image of a corporate desktop and deploy it many times, a concept familiar to IT pros — and critical to VDI, a major use case for hyperconverged architectures. There’s also a platform optimized for SMB, branch office and retail environments.
Channel Partners: Tell us what customers love about your product or service. What’s the secret selling sauce?
Christopher Myhill: Simply put, “It’s the application, stupid” — to paraphrase 1992 Clinton campaign strategist James Carville’s famous phrase, “The economy, stupid.”
A recent look at the growth of public-cloud adoption reveals that it’s the experience that is pulling users into this environment to simply run applications. Cloudistics delivers a premium private cloud experience. From our easy-to-use SaaS portal, Cloudistics Ignite Cloud Controller, customers can create application-specific hardware profiles to drive the best performance based on specific applications. They can also create their own or use preconfigured virtual server and application templates for point-and-click deployments. There’s no need for highly specialized resources or public-cloud architects. Finally, the Cloudistics competitive advantage lies in …