**Editor’s Note: “7 Minutes” is a feature where we ask channel executives from startups – or companies that may be new to the Channel Partners audience – a series of quick questions about their businesses and channel programs.**
Beachhead Solutions provides cloud-managed PC and mobile device encryption, security and data access software. MSPs and VARs can use its white-label SimplySecure Management System to lock down customer iPhones and iPads, Android phones and tablets, Windows and Mac PCs, and USB storage devices. We asked channel chief Cam Roberson what differentiates that offering from similar tools from the big-name security providers. In a nutshell, it’s a focus on the MSP business model.
We like the company’s emphasis on encryption, which is not used nearly enough in smaller shops. In the Thales and Ponemon Institute 2017 Global Encryption Trends Study, 41 percent of 4,802 global respondents said their companies have an encryption strategy that is applied consistently, up from 37 percent two years ago. That’s an improvement, but usage is inconsistent across industries and countries. And, the majority of respondents — 65 percent — are located in larger-sized organizations with a global headcount of more than 1,000 employees. Beachhead also helps enforce password and access-control policies.
You can hear more from Roberson on a recent Coffee With Craig & Kevin podcast.
Channel Partners: Tell us what customers love about Beachhead’s offering. What’s the secret selling sauce?
Cam Roberson: There have really been two main explanations for Beachhead Solutions’ appeal in the channel. First, our SimplySecure MSP platform is, as the name suggests, simple. If an end-user organization requires encryption capabilities – say as part of implementing effective HIPAA compliance – or simply desires sound security practices for their employee-used PCs and mobile devices, there’s really no easier approach than to rely on their MSP to provide that security as a monthly managed service.
From the MSP’s perspective, our true SaaS offering allows for easy remote deployment and management. Of course, every vendor says its solution is simple — the description gets used indiscriminately. But here’s our proof: Following just a one-hour online kickoff meeting, our partners know how to use our platform and will have PCs encrypted, secured, and under their management.
Secondly, our approach to encryption and remote access control is absolutely congruent with all facets of an MSP’s business model. Our partners pay as they go on a monthly basis, are invoiced only for revenue-generating licenses, and experience no interference or problems with remotely managing PCs; no action is required on their part for patches, for example. Further, MSPs can configure …