‘7 Minutes’ with ATEN Technology VP Holly Garcia


… Vertiv, Raritan and Belkin; however, our KVM portfolio is the widest versus anyone else’s in the industry, and we hold more patents worldwide — over 500 in the KVM category. That’s more than any other KVM manufacturer/competitor. Our solutions offer free firmware upgrades for the life of the product, and a three-year warranty across 98 percent of our portfolio of solutions, where most companies only offer a one- or two-year warranty.

ATEN’s KVM-over-IP offers the fastest frame rate on the market and a faster virtual media transfer speed. Additionally, our reliable Tier 1 quality products have a less than 1.37 percent failure rate.

For ATEN’s Pro AV solutions, our main competitors are Crestron, Extron and Kramer. ATEN’s technology is easy to use, as recognized by its Red Dot Award for Seamless VM. ATEN is a member of the AVIXA and HDBaseT alliances and is a certified HDBaseT trainer.

CP: How do you think your technology portfolio will change in the next three years?

HG: We believe we will see the convergence of IT and pro AV in the next three years.  As a manufacturer of both solutions, and with our continued investment in R&D, ATEN is well positioned to be a leader in this space.

CP: How do you expect your channel strategy to evolve over that time frame?

HG: In order to support the convergence of IT and pro AV, ATEN will look to engage IT VARs to become pro AV savvy, and pro AV VARs to become comfortable with IT solutions. We will evolve our channel strategy to effectively enable this emerging partner set and will leverage the voice of the customer; enhanced education and training will be key tenets of our channel strategy.

Creating demand around converged solutions and elevating our opportunity-based programs will be critical in evolving our channel strategy.

CP: What didn’t we ask that partners should know?

HG: ATEN is a best-kept secret in North America; we are a strong global leader in KVM and emerging in the Pro AV space. Partners should keep an eye out for ATEN as we refocus our strategy, efforts and investment on the channel.

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