New Brocade Channel Chief Is Well-Known Former Tech Data Executive

**Editor’s Note: Click here to see which channel people were on the move in October.**

Brocade has hired Tech Data’s Pete Peterson as its new vice president of worldwide channel sales.

Brocade's Pete PetersonIn his new role, Peterson will manage Brocade’s go-to-market ecosystem of channel and distribution partners. He has more than 30 years of sales and leadership experience, including 20 years working in various senior management positions at Tech Data.

Most recently, Peterson was Tech Data’s senior vice president of global business development, where he was responsible for new vendor partner acquisitions and diversification opportunities at Tech Data.

“I couldn’t be more excited for this new challenge and I look forward to developing market-leading programs that drive even more business through our amazing partner ecosystem,” Peterson said. “With Brocade’s current product portfolio and future road map, I believe the company is in prime position to become the network industry leader in helping organizations around the world transition to the next generation of New IP networking technologies.”

“Successful companies in our space recognize the increasingly critical role that channel partners play in helping customers realize the benefits of these next-generation networking solutions that support strategic business imperatives,” said Jeff Lindholm, Brocade’s senior vice president of worldwide sales. “We’re excited to have someone of Pete’s caliber join Brocade to build out our world-class channel sales program.”

Within the storage area network (SAN) market, Brocade’s competitors include Cisco and QLogic. Within the Ethernet market, Brocade competes with Arista Networks, Alcatel-Lucent, Cisco, Dell, Extreme Networks, F5 Networks, HP, Huawei Technologies and Juniper Networks.

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