Broadvoice, MicroCorp Team for Cloud Communications


Cloud Computing

Broadvoice is expanding its reach and growth opportunities through a new strategic distribution agreement with MicroCorp.

The deal give MicroCorp’s national network of sales agents access to Broadvoice’s suite of communications solutions. That includes cloud PBX, UC, collaboration, virtual call center, SIP trunking and business texting.

Broadvoice's Kim McLachlan

Broadvoice’s Kim McLachlan

“MicroCorp is a leading master agency, and we’re thrilled to offer our suite of communications solutions through its sales agent partners,” said Kim McLachlan, Broadvoice‘s senior vice president of sales and marketing. “We look forward to growing our businesses together.”

With more than 30 years of experience, MicroCorp represents a large national partner network.

Broadvoice Go-to-Market Strategy

Broadvoice has built a go-to-market strategy with partners. It includes solutions, sales and support teams, and training and marketing assistance.

Shubert, Christopher_MicroCorp

MicroCorp’s Christopher Shubert

“MicroCorp is all about delivering the ultimate partner experience,” said Christopher Shubert, MicroCorp’s senior vice president of sales. “And that takes quality providers with great partner-focused teams. Broadvoice checks those boxes 100%, and we look forward to bringing their UC portfolio to the MicroCorp masses.”

Here’s our most recent list of important channel-program changes you should know.

“Broadvoice’s exclusive focus on helping partners serve their customers aligns perfectly with MicroCorp’s ultimate partner experience,” said Michael Gottwalt, Broadvoice’s vice president of strategic relationships. “We have invested heavily in our platform and our customer experience, boosting our CSAT scores to industry-leading levels and improving revenue retention for our partners.”

Last month, MicroCorp and Lingo Communications formed a partnership. Lingo, the IP-based voice and data provider, now distributes its products and services through MicroCorp, in addition to several other master agents. MicroCorp’s agents can sell Lingo’s portfolio, which includes SD-WAN and wireless managed services, and leverage the vendor’s back-office team.

In December, B2B marketplace provider AppSmart acquired MicroCorp, adding it to a group of acquired master agents.

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