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… transparent and we share everything with our partners,” Sandler said.

UCaaS Panel

Sandler brought in four UCaaS channel leaders to discuss their 2020 experience on Wednesday.

Two themes played prominently this year: video and collaboration.

Mitel's John Lindsley

Mitel’s John Lindsley

Video obviously came as no surprise. John Lindsley, Mitel‘s vice president of channels, said. Video platform usage has increased 500% since the start of the pandemic. Curt Allen, Vonage‘s global channel chief, said video calling has proven itself as the way of the future. Allen said video meetings help providers more efficiently communicate with customers.

“I don’t think we’re ever going to go back to just plain old telephone calls,” Allen said. “I also don’t think that we’ll go back to as many live meetings. Personally, I hope I’m never on the road 50 weeks a year again.”

Curt Allen

Vonage’s Curt Allen

Broadvoice CEO Jim Murphy pointed to the rise of collaboration platforms. Many partners are the seeing the benefit of SMS-based services. For example, Sandler has been using the Broadvoice Bubble platform to send out text messages to the summit audience

“I think far too long we’ve had a lot of partners that relied on access solutions and PBX replacement as their foot in the door. And we knew that was going to change eventually, but I think the pandemic has accelerated the education into collaboration tools, both for partners and for customers,” Murphy said.

Zane Long, RingCentral‘s senior vice president of global channels

“If there was ever a time for partners to be focusing on UCaaS, this is it,” Long said.

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