T-Mobile Unveils New Channel Partner Program Post-Sprint Acquisition



CHANNEL PARTNERS VIRTUAL — T-Mobile has unveiled its new channel partner program on the heels of its successful merger with Sprint. The news comes in conjunction with the first day of Channel Partners Virtual.

The companies agreed in 2018 that they would come together, but their path to consolidation took them through a long series of regulatory hurdles. Now they have combined, and so have their channel programs.

The T-Mobile for Business Partner Program lists agents, resellers, MSPs, VARs, cloud partners and solution providers as its target demographic. Channel executives say they are offering “true deal registration” and seek to eliminate channel conflict with T-Mobile direct teams.

We sat down with Mike Fitz, vice president of global wireline solutions for T-Mobile for Business, and Tim Acker, senior director for T-Mobile for Business.

Channel Partners: Now that Sprint and T-Mobile have come together, what’s going to happen to the legacy companies’ channel programs?

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T-Mobile’s Tim Acker

Tim Acker: I’m excited to introduce the all-new T-Mobile for Business Partner Program, and the “un-carrier” aims to change the way partners work with service providers. Now that Sprint has joined T-Mobile and we have rebranded retail store operations under the T-Mobile name, we are ready to bring an all-new experience to the channel. We’re not just building a bigger partner program, but a better one — combining the best of both T-Mobile and Sprint legacy channel programs to create a better experience for customers and partners, whether you’re a mobility partner or a global wireline solutions partner.

T-Mobile’s Tim Acker is one of dozens of industry speakers “taking the stage” at Channel Partners Virtual. Our online trade show is Sept. 8-10. Don’t miss out on this one-of-a-kind event. It’s not too late to register!

Mike Fitz: And to do that, the all-new T-Mobile for Business Partner Program will bring together the legacy Sprint partner programs focused on mobility and wireline with the legacy T-Mobile Partner Program. All of our partners from the legacy companies’ channel programs can continue to work with T-Mobile and watch for even better benefits from the un-carrier. We are ready to change how partners engage with service providers.

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T-Mobile’s Mike Fitz

CP: What can partners expect with the T-Mobile for Business Partner Program?

TA: We are building a partner program to address today’s needs of the channel. Over the last several months with the pandemic, we have found customers need more from us collectively. This new program reflects our joint mission to serve those customers with the products and solutions to help make an impact in sustaining their goals.

To do that, we are upping the investment in our T-Mobile for Business Partner Program. With the combined resources of the two companies, we have doubled the sales and engineering channel experts dedicated to partners, plus invested in dedicated wireline implementation and customer support resources. We have marketing tools to help partners reach customers and we provide a secure partner portal to improve ordering efficiency with offer details on-demand and training materials — all to help our partners drive profitable growth.

Add to that, access to all business segments and true deal registration to make engagement with T-Mobile frictionless. As the un-carrier, we are doing away with old industry norms and giving our partners more opportunities to grow their business.

MF: The same program benefits apply to both our mobility partners and wireline partners, who will benefit from T-Mobile’s transformative network, top-tier customer support and insanely great value. No compromises. We call this the T-Mobile Business Advantage — the end of businesses having to make tradeoffs.

CP: Could you outline the leadership structure for T-Mobile’s indirect strategy?

MF: Tim Acker is the channel chief for the T-Mobile for Business Partner Program. He and his team will oversee the overall program and will work side by side with Dave Falter, who leads the wireline portion of the program. Dave’s team will continue to be our wireline-centric partner’s point of contact. Both the mobility solutions and wireline products sold through the channel ladder up to …

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