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New MicroCorp Sales VP Talks Rebrand, Master Agent Industry, MSP Enablement

Rebranding

Extraordinary times call for a heroic agent response, according to the MicroCorp senior vice president of sales Christopher Shubert.

The Georgia-based company last month hired Shubert as its new sales leader. His appointment comes as MicroCorp undergoes a rebrand. The master agent has bolstered its partner support with a mix of new tools and staff. The enhancements are part of the “hero” theme that MicroCorp has been promoting recently.

MicroCorp Re-brand

Source: LinkedIn

“We need to truly be the hero that our partners can count on, that will help them in the evolution of their company and the evolution of how their customers are working through digital transformation,” Shubert said.

Shubert most recently worked for Converged Network Services Group (CNSG), which AppSmart bought late last year. He served as vice president of business development.

Shubert, Christopher_MicroCorp

MicroCorp’s Christopher Shubert

Shubert, who works out of Oklahoma City, will lead a sales organization for the first time. He said the job presented an opportunity.

Shubert also praised MicroCorp CEO Karin Fields and president Phil Keenan.

“They’ve always run a very quality organization,” he told Channel Partners. “Great partners, great culture.”

Shubert, who grew up an ardent Spider-Man fan, has worked in various areas of the channel. He spent more than a decade at Windstream before moving to Telnes Broadband. He joined CNSG after a two-year stint at Nitel.

Rebrand

As part of the rebrand, MicroCorp revamped its Nautilus project management and commissions system as Eeko Systemz. The company this spring unveiled a front-line tool called Eeko Hero.

Shubert said MicroCorp wants to redesign its provider library and learning tools. He said the new technology complements the company’s historical emphasis on a “people-powered network.”

The company also has been building on the people side. Matt Sanders joined in June as vice president of MicroCorp Cloud. Trisha Coyle joined in June as a senior partner manager. And Bruce Guemmer became a sales engagement manager for the company this month.

“If they want to reach out to a human being that’s going to take care of their needs, they’ve got that. On the other hand, if they want to be able to do everything themselves and have access to all the best information on the front end to close their deals, that’s where Eeko Hero comes in. We always want to offer that choice,” Shubert said.

Shubert said the MicroCorp wants to keep the agent experience deeply personable.

“We want them to feel like they’re a member of the MicroCorp family. That they’ve got folks that they know and can trust … and that they know that we’re not just a master agency,” Shubert said. “We’re not a clearing house for their commissions. We’re their hero that they can count on to help them get their business closed and get through 2020, and thrive even beyond that.”

Work from Home

It’s difficult to talk about 2020 without talking about the pandemic and subsequent remote worker influx. Shubert said the channel has kept moving forward despite a challenging adaptation.

Keep up with resources for supporting partners and customers during the COVID-19 crisis.

“COVID-19 impacted us in the sense that we had to overnight become our own work-from-home organization. I would say most of the master agencies were able to do that,” he said. “That changes your perspective. Now conference bridges are a thing of the past. Everyone is on a video call every single day. We can’t do the traditional conferences and events that are so common in the channel. Everything had to alter overnight to a virtual strategy, and MicroCorp was able to do that without missing a beat.”

Shubert addressed remote working concerns on his YouTube channel back in the spring.

Yet agents may need to change their business model if they wish to prosper in the long-term. For example, Shubert said SMB-focused partners are suffering from a hard-hit market.

“You have to evolve into mid-level and enterprise and evolve into selling cloud and UCaaS and contact center and SD-WAN, and all those newer services instead of just being a cable provider,” he said. “Cable and SMB will still be a cornerstone of what we do, but we’ve had to evolve because those businesses may not be open right now.”

He said leading partners use multiple suppliers and solutions. Moreover, they don’t rely on on selling access. Office 365, desktop as a service and other “next-gen” technologies now function as the foot in the door.

“In fact, access is now becoming the …

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