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AppSmart Lands Big Hire from Ingram Micro, Redefines Top Leadership

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AppSmart, the B2B technology services company that in one year merged master agents WTG, Telegration and CNSG, on Wednesday announced significant changes to top leadership roles, and the calculated hiring of Renee Bergeron, Ingram Micro’s former senior vice president, global cloud, as SVP and general manager.

Ingram Micro's Renee Bergeron

AppSmart’s Renee Bergeron

In her new role, Bergeron will be responsible for the next phase of AppSmart’s growth, including strategy, sales, marketing, service delivery and business development. At Ingram Micro, Bergeron led the distributor’s global cloud go-to-market organization and was responsible for the division’s organizational management, as well as strategic direction, sales growth, marketing, business development, operations and customer service activities. She’worked at Ingram Micro for nearly 10 years.

“I am thrilled to join AppSmart. I have been impressed with AppSmart’s laser focus on making channel partners successful,” said Renee Bergeron. “Over the past 10 years, I have seen how the growth of the cloud is changing the channel. AppSmart represents a completely new proposition for partners to not only align themselves for the massive cloud opportunity, but also deliver a full digital services catalog (telecom, networking, energy and IoT) to their customers.”

Here’s our list of channel people on the move in February.

Just last week, Ingram Micro announced major executive changes to align with its global growth strategy. Those changes didn’t include Bergeron, whose departure news surfaced two weeks earlier.

Here a look at AppSmart’s new leadership team:

  • Van Murray is vice president of service delivery and commerce operations, and will be responsible for marketplace operations, sales engineering and customer success. Murray is formerly CEO of NeoCloud.
  • Vince Bradley, formerly CEO of WTG, is vice president of corporate development and general manager of communications, responsible for growth from strategic business opportunities and the telecom channel.
  • Tim Basa is vice president of sales and operations, tasked with sales strategy, channel enablement, provider-relationship management and back-office operations. Basa joined AppSmart via the Telegration acquisition.
  • Denis Raue, who also hails from the Telegration acquisition, and was the company’s CEO, becomes vice president of business development, responsible for new and existing relationships with top agent and provider partners. Converged Network Services Group (CNSG), acquired in December, will continue to be led by Matt Harty, who will be part of the AppSmart leadership team.
  • Brian Leonard is the new vice president of marketing. Leonard’s most recent position was VP of marketing at RapidScale, which was acquired by Cox Business nearly two years ago. Prior to that, he worked at Intelisys for four years as director of marketing.

Since AppSmart acquired telecom master agent WTG in 2018, the vendor went on a buying spree scooping up NeoCloud, a cloud services provider, also in late 2018, master agent Telegration and CNSG, an IT and telephone network in 2019.


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