Cloudera Beefs Up Partner Program for CDP Adoption


Cloudera, the enterprise data cloud company, has launched its enhanced partner program, Cloudera Connect, designed to help partners innovate faster, grow the machine learning and analytics markets, and build profitable businesses.

The program provides partners with resources and guidance to accelerate customer adoption with end-to-end solutions based on the Cloudera Data Platform (CDP), the company said. CDP delivers self-service analytics across hybrid and multicloud environments with security and governance policies.

Cloudera partners include SIs and consultants, ISVs, resellers, MSPs, and cloud and hardware platforms.

Jess Tan, Cloudera‘s managing senior director of global strategic channel sales, strategy and programs, tells Channel Partners that companies have “game-changing” opportunities to use data to tackle their biggest business challenges, but recent research shows only 35% of enterprises think their current data strategy is sufficient in doing so, and 55% indicate their lack of expertise as the main barrier to gaining the most value from data for strategic gain.

Cloudera's Jess Tan

Cloudera’s Jess Tan

“Companies can’t overcome all of the challenges they’re facing by themselves,” she said. “They need trusted business partners to complement and expand internal skill sets. The launch of [CDP] in September presents unique opportunities for our partners and many of the Cloudera Connect enhancements, including enablement, certification and competency programs, and cloud reselling model, will help our partners accelerate customer adoption of CDP.”

Cloudera is “constantly” listening to feedback from customers and partners as they go through data transformation, Tan said.

“In the midst of these conversations, we recognized that the cloud is a journey – not a teleportation – and that there is certainly not a one-size-fits-all solution,” she said. “With Cloudera Connect, we’re now delivering new enablement and business models to support customers’ varied data journeys. And, we’ve created compelling incentives in our co-selling and reselling business models. We also heard from partners that they would like recognition for their expertise, technical capabilities, industry know-how and customer success based on solutions they have built on Cloudera. These elements are incorporated into the enhanced Cloudera Connect Technology Certification and Solution Competency program.”

Here’s our most recent list of important channel-program changes you should know.

Prospective partners can visit the program overview page to become a partner. Once a partner, they will have access to all of the programs, webinars, enablement and assets offered within Cloudera Connect, and have the opportunity to join the newly enhanced programs for CDP.

“Cloudera Connect is designed to be inclusive for all partner types,” Tan said. “Adaptable and committed to partner success, the program’s versatility provides personalized paths for a variety of partner types and personas to serve our customer needs.”

“Cloudera Connect makes it easy to do business with Cloudera,” said Prat Moghe, CEO of Cazena. “The company has invested in a program that fits industry realities with both cloud and on-premises business models, and meets partner needs for flexibility, skills building and differentiation.”

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