In his new position, Madsen will support and grow the Broadvoice partner community while aligning partners in territories and master agencies.
“I am thrilled to join the Broadvoice team and excited to help the teams continue their growth strategies into 2020 and beyond,” he said. “I look forward to meeting with our partners, understanding our strengths and identifying areas of improvement. Our partners are our lifeblood and we need to make sure we are supporting their needs and listening to their wants/desires.”
Madsen brings more than 10 years of experience in leading sales and operations. Prior to joining Broadvoice, he was director of sales at StarLeaf, where he oversaw central U.S. and West Coast teams. And before that, he was enterprise sales manager at West Unified Communications Services.
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“We are excited to welcome Nick to the team,” said Kim McLachlan, Broadvoice’s senior vice president of sales and marketing. “Our company’s No. 1 priority is our partners, and we are focused on building our partner program and supporting its market expansion.”
Broadvoice offers a portfolio of IP-based voice and data offerings, including its its flagship cloud PBX and UC services.