AppSmart Completes WTG Integration, Draws MSPs, VARs

Integration strategy

… MSP and VAR partners coming out of the woodwork and engaging. And vice versa with the connectivity folks. It’s a nice flow of increase interest across the board,” Bradley said.

Bradley told partners last year that WTG turned down M&A offers from master agents and distributors. He said he preferred to make a “strategic transaction” with a SaaS company than a “financial transaction” with one of WTG’s competitors.

“In order to transform and be successful in the long term, master agents in the field truly need to partner with technology companies to do more,” Bradley said in December. “Because with cloud proliferation, with IoT, there is … a need for a lot more resources and technical assistance in the channel.”

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