(Pictured above: Telarus VP of marketing Amy Bailey on stage at Telarus Partner Summit in Aurora, Colorado, Aug. 9.)
TELARUS PARTNER SUMMIT — Master agent Telarus is rolling out new incentives and additional sales tiers for those partners who really make it rain.
Amy Bailey, vice president of marketing for the company, delivered the news Friday morning at Telarus’ annual Partner Summit in Aurora, Colorado.
“We wanna give you extra credit,” she said. “You’re going to get to earn Telarus points that you can then spend in all kinds of ways — redeeming them in valuable ways that can help your business.”
In January, the master agent will debut the new Telarus Store, where partners can spend points they’ve earned from sales on such things as lead-generation services, marketing help, software licenses, extra president’s club tickets, travel vouchers to Telarus events, items from the Telarus “Swag Store” and more.
How do you earn points? Sell, baby. You earn varying amounts of points for products and services sold. It’s all part of an effort to create loyalty between Telarus and its partners.
“Sell with Telarus, earn points and build your business,” Bailey said. “We want it to hurt a little bit not to do business with us.”
Partners can start earning points now and bank them until the store opens Jan. 1.
To recognize some of its most wildly successful sales partners, Telarus has increased its number of monthly recurring revenue (MRR) recognition tiers from five to eight. The old tiers ranged from bronze ($25,000) to diamond ($500,000) — but that’s no longer scaled enough. The diamond level has been renamed “emerald,” and is now only the fourth-highest rung on the ladder. Partners now can achieve sapphire status ($1 million), ruby ($2 million) and the new diamond level ($3 million).
Also new for Telarus partners is a redesigned back office to help make doing business with the master agent a little easier.
Michael Brown, vice president of technology for the company, said he and his team incorporated a lot of partner feedback into the changes.
“We really challenged ourselves to pay more attention about what partners are asking for,” Brown said.
The changes include a new architecture and framework, improved search function, and a “recency” option that lets partners see where they left off the last time they visited the portal. Brown said in reviewing the analytics he was surprised to see how much time was being spent using search. This should alleviate that and make using the system less time-consuming.
He says these changes constitute the “first, but largest” step in the comprehensive redesign.
“We didn’t want to just put a fresh coat of paint on it,” he said.