eStruxture Data Centers, the provider of network and cloud-neutral data center products and services, just launched its new channel partner program to support sales agents, resellers and service providers globally.
Designed to facilitate easier access to eStruxture’s portfolio of data center services, the program is open to regional firms and international partners whose end users want to establish a presence in North America. The Canada-based company said it wants partners looking to better meet their customers’ evolving data center requirements.
eStruxture offers a comprehensive training program, a dedicated relationship manager and many other resources designed to help its partners succeed in the marketplace.
Jaime Leverton, eStruxture’s senior vice president and chief commercial officer, tells Channel Partners that while her company has worked with a variety of partners, the program’s launch marks the first time it has formally introduced a defined program.
“When the company started two years ago, we had only one data center in Montreal,” she said. “Now we have five data centers in two provinces, with more on the way. Our expansion goals reflect the growing demand in the market, and we recognize the critical role that partners will play in our growth plans.”
The program offers two partner categories — referral partners and reseller partners. Providers who want to own their customer relationships and build custom solutions join as VAR partners. These companies can access eStruxture’s customizable colocation and network services while being able to layer on additional offerings at their discretion. In this way, VAR partners stay in control of their customer contracts, support services and markup, according to the company.
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eStruxture’s existing partners are mainly global cloud providers, national MSPs and commercial retail brokerage firms, Leverton said.
“We’re looking to expand our partner programs in these groups, and make inroads with other key sales channels including master agents, resellers, strategic sourcing agents, carriers and services providers overall,” she said. “Our main effort in launching the partner program was developing the infrastructure to make us easy to deal with. We now have marketing collateral, partner programs, partner agreements, defined price lists and deal-registration programs in place necessary to make us a company that partners can confidently position, quote and close with their end customers. We want to be easy for our partners to deal with, and that’s why we’re excited to launch this program.”
“At eStruxture, the concept of partnership truly drives our every initiative and that is why we have created our channel partner program,” said Todd Coleman, eStruxture’s CEO. “No matter what type of partnership service providers choose to establish with us, we will support them every step of the way.”