DomainTools, the threat intelligence company, has launched its first partner program for resellers and referral partners.
Reseller partners can engage with DomainTools on joint sales opportunities, and resell DomainTools products and solutions to their customers. Referral partners introduce DomainTools to their existing or potential customers and earn referral fees for successful opportunity transactions.
Partners can elect one or both engagement models to align with their go-to-market strategies.
Zach Hill, DomainTools‘ vice president of sales, tells Channel Partners his company has been working with a handful of partners informally for years and identified a real need to invest in those partnerships from a training and resource perspective.
“This is also crucial to overall adoption of threat intelligence among organizations through DomainTools products and solutions,” he said. “We’ve seen that our partners are able to provide expertise that enables customer success and can effectively help in responding to the growing demand for cybersecurity threat intelligence. We are seeing more interest from customers with advanced capabilities that DomainTools enables, and those customers are relying on their reseller partners to bring those capabilities to them as a trusted adviser. As such, aligning ourselves more to the channel seemed a natural next step for us.”
|Here’s our most recent list of important channel-program changes you should know.|
While the new program is aimed at resellers and referral partners, MSSPs and other cybersecurity providers are welcome to join either one or both program options to expand and grow their business with DomainTools, Hill said.
“We support MSSPs and managed detection and response [partners] (MDRs) through our go-to-market strategy here at DomainTools, and as those organizations continue to look for more advanced solutions to differentiate their offerings, we’re finding mutual success in finding those opportunities with our reseller partners,” he said.
DomainTools said its threat intelligence and investigation platform helps partners grow their business and win sales opportunities. Partners can build a profitable business with new and existing customers by jointly working with the DomainTools sales teams on customer projects, it said.
Partners have access to training and enablement content to gain experience in DomainTools’ services, and take advantage of marketing collateral and campaign tools.
“As we began the process of building [the] channel partner program, we spent quite a bit of time eliciting feedback both from our customers and from our partners to help make the program a success from the outset,” Hill said. “We also invested time in looking at key market trends and the procedures practiced over the years which has helped to shape the new channel partner program.”
The program is being spearheaded in conjunction with DomainTools partner Evant, a European sales acceleration and channel growth consultancy, and reseller of cybersecurity solutions with focus on pan-European information and communication technologies (ICT) markets.
“Our partnership with DomainTools is built on trust, mutual commitment, and willingness to demonstrate flexibility and shared goals towards customers,” said Leszek-Jan Konopka, Evant’s owner. “Within a short space of time, Evant has brought [DomainTools] solutions to customers in six countries across Europe, representing government, certs, large enterprise and MSSP sectors.”