Freeden has more than 10 years of experience in marketing, and in her new role she will lead the overall brand for Broadvoice, including the planning, development and execution of the company’s brand strategy.
She also is responsible for research and analysis to help measure experience satisfaction and identify customer needs, perceptions and motivations.
“Broadvoice has built a reputation on making meaningful connections,” Freeden said. “I am excited to head this department and collaborate with colleagues and clients who are passionate about compelling brand experiences and making lasting relationships.”
In her previous role, she was responsible for developing and executing marketing plans, and promoting the brand across all campaigns and marketing materials. Before that, she served as the company’s lead partner sales manager.
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“Our partners and our customers are two important aspects of the Broadvoice brand, and Marisa will have oversight of both,” said Jim Murphy, Broadvoice CEO. “Her experience in brand marketing along with her passion and knowledge of the company make her a fantastic choice to lead this team.”
Freeden’s promotion comes at a time of “significant growth” for Broadvoice and its channel program. Broadvoice was just named to the Inc. 5000 list for the fourth consecutive year, and recently expanded its executive team with the addition of Kevin Connor as its new CFO, as well as Darrin Ingram as vice president of client and partner solutions. In the past year, Broadvoice also has expanded its channel program with the addition of three new regional channel managers.