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TBI’s Partner Marketing Center Experiences Rapid Adoption

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PRESS RELEASE — CHANNEL PARTNERS CONFERENCE & EXPO — April 10, 2019 — TBI (Booth 956), the largest, privately-owned technology solutions provider, announces the resounding success of their through channel marketing automation (TCMA) tool, Partner Marketing Center (PMC) and its future plans. Just six months after the tool was launched, the Master Agent plans to take its impressive adoption rates, usage analytics, survey and anecdotal feedback to add new campaigns, vendors and programs.

TBI took pains to choose an intuitive, GDPR-compliant platform that makes it easy for non-marketers to launch an entire campaign in under 20 minutes, with only a bare minimum of required information (contact Info, company logo, company description, privacy policy). On October 1, 2018, TBI’s Partner Marketing Center was launched partner-wide, promoted on the company’s social media platforms and has been added to bi-weekly with agnostic and vendor-sponsored campaigns. PMC is free for TBI partners.

Partner Marketing Center (PMC) currently offers 15 different campaigns to choose from—8 agnostic solution campaigns and 6 vendor-sponsored campaigns with more added biweekly. Current vendor-sponsored campaigns include:

Vendor Agnostic
MetTel Mobility UCaaS
Comcast ActiveCore (SD-WAN) BaaS
Windstream SD-WAN IT Services
AT&T Security SD-WAN
8×8 UCaaS Security
Mitel UCaaS Mobility
RingCentral UCaaS Renewal
Blank

TBI’s marketing team works with selling partners to provide best practices on what to do with their campaign analytics and how to prospect. TBI’s Marketing Director, Corey Cohen, says, “PMC, enables partners to open successful new avenues of business to their existing and historic customer base in addition to creating and capturing dozens of new leads through effective prospecting.”

To date, PMC has over 300 users with 200 campaigns and over 100,000 emails sent through the platform. Users have the option to create campaigns, brand and edit content, choose imagery and craft emails in the system where they can then send to their lists in the system. They also can download their creations and send through their own automation tool. Partners are finding benefit from the accompanied social posts included with each campaign as an easy way to increase their social media engagement.

“Partner Marketing Center is an awesome resource. Having access to customizable content for emails, landing pages and social media makes nurturing my customers and prospects easy,” says TBI partner Andre McDearmon Jr., President of. 2nd Chance PC Techs LTD. “I can literally create a campaign in 15 minutes. PMC also helps me stay focused and organized with my overall marketing strategy.”

Recently TBI added a blank campaign to the system, where partners can login and craft drip emails and an associated landing page on anything without pre-populated content. Moving forward, TBI will add new campaign resources to the platform every month, reviewing all campaigns to improve and optimize them. Partners can expect more features like survey tools and new assets for campaigning in the coming months.

For more information on TBI’s Partner Marketing Center visit, https://blog.tbicom.com/tbi-launches-marketing-tool-for-partners. To request access to PMC visit: https://tbi.partnermarketing.com/.

Note: all PMC users must be a TBI partner.

About TBI
TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, Internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. Through training and marketing programs focused on the benefits of technology to the business, TBI empowers its partners to be the foremost authority to advise and source all of their clients’ technology needs. With the largest back-office in the industry, TBI partners are fully supported by certified solutions engineers, pre- and post-sales operations, and project managers. For more information visit www.tbicom.com.


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