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VMware Embraces Services in Upcoming Channel Program Update

WAN

… area for businesses as the traditional branch office transforms.

Emmerling, Sasha_VeloCloud

VMware VeloCloud’s Sasha Emmerling

“It’s no longer your typical branch with four walls and a door,” she said. “The branch is becoming mobile. The branch is extending to include IoT and different applications that are very agile running at the edge.”

VeloCloud’s vision is to create an SD-WAN technology ecosystem with end-to-end management, complete visibility and improved performance. The company formed several new partnerships to achieve those goals. VeloCloud partnered with SevOne and Plixer on the analytics side, ADVA Optical Networking and Telco Systems in systems integration, and RingCentral for unified communications.

Gartner SD-WAN

Courtesy of Gartner

Emmerling said channel integration between VMware and VeloCloud is going well, as SD-WAN technology grows in demand. VeloCloud’s reseller channel has grown 230 percent since the 2017 acquisition, followed by telcos (46 percent), MSPs (40 percent) and global distributors (100 percent). She said the platform is sticky for partners that are well-trained in it and can help them cement a managed-services practice.

She and Ravi Sharma, VeloCloud’s director of marketing, described SD-WAN’s emergence as the biggest shake-up since the breakup of AT&T. Sharma pointed to how Gartner’s WAN Edge Infrastructure quadrant (in which VMware is a leader) is packed with 20 vendors.

“It just shows how this has exploded,” Sharma said. “It’s something certainly unlike anything we’ve seen in the networking space in the last 15-20 years.”

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