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Cisco Brings AI to Webex Meetings with ‘Cognitive Collaboration’

Business Thinkers, brainstorming
Schwartz, Jeffrey

Jeffrey Schwartz

By Jeffrey Schwartz

When Cisco acquired Accompany last year for $270 million, analysts hailed the deal as a pivotal move in the company’s effort to accelerate the implementation of AI into its collaboration and voice communications platforms. Cisco is now set to bring what it calls “cognitive collaboration,” which applies AI and machine learning, to its Webex Meetings, cloud PBX and contact-center offerings.

The Accompany acquisition paved the way for founder and CEO Amy Chang to lead Cisco’s collaboration technology group as senior vice president. Since the deal closed last year, Chang, who before launching Accompany spent seven years at Google on the development of Google Analytics, has maintained a low profile, preferring to wait until the new AI capabilities she envisioned were ready. At last week’s Enterprise Connect conference in Orlando, Chang outlined plans to deliver a virtual assistant to Webex Meetings and promised forthcoming AI capabilities coming to its Jabber call-center platform.

Cisco's Amy Chang on stage at Enterprise Connect 2019.

Cisco’s Amy Chang on stage at Enterprise Connect 2019.

“Cognitive collaboration is alive inside of Webex Meetings,” Chang said during a keynote address at the conference.

Starting with the release of Webex Assistant and Facial Recognition, set for June, Chang said Cisco will continue delivering new AI capabilities into Webex and start rolling out cognitive capabilities into its Jabber contact-center platform, although she was less specific on the latter, which involves its work with the Google Contact Center AI.

“You’re going to see us invest heavily in the contact-center space, because we have something massively different to help get customers to the right agent at the right time, every single time,” she said. “Watch this space, because you are going to see us deliver hit after hit for the next 18 months. It’s really, really going to change the way we’re able to help customers do customer experience.”

Cisco emphasized the integration of the core capabilities of Chang’s company, Accompany, into Webex Meetings with a feature called People Insights, designed to help workers be more prepared for meetings. According to a survey commissioned by Cisco by Dimensional Research, one-half of the 1,500 respondents said that LinkedIn didn’t provide them enough information to prepare for meetings, primarily because the information is static, and many don’t routinely update their profiles.

People Insights fills that gap by creating profiles of meeting attendees. It taps corporate directories and crawls the internet for other relevant public professional information such as news articles, blogs and industry electronic forums.

“It brings that context into the meeting about who you’re meeting with and it gives relevant talking points about those people you are interacting with,” Keith Griffin, Cisco’s team collaboration group CTO, told Channel Futures.

Griffin is the architect of the new Webex Assistant, which is deigned to understand basic voice commands, such as helping participants join a meeting, facilitate the sharing of files and requesting others to join. It’s the outgrowth of Cisco’s 2017 acquisition of MindMeld, whose Workbench conversational AI platform designed to combine natural language processing and dialog management.

Webex Assistant applies machine learning and uses AI to determine a participant’s intent; for example, if someone asks the virtual assistant to call someone with a common name, such as Michael, rather than taking the common approach of going through a corporate directory alphabetically, it will apply …

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