AT&T-Time Warner Deal Affirmed, but What Does It Have to Do with the Channel?


Judge and Gavel

… gain a new route to the consumer.

AppDirect's Dan Saks

AppDirect’s Dan Saks

AppDirect Co-CEO Daniel Saks said his cloud commerce company has changed its go-to-market approach to reflect a more human-driven distribution model.

“My conviction is that trusted people matter, and now we’ve proven that’s more the case than ever,” Saks said at an event in December. “I speak to technology CEOs who said, ‘Yeah, 10 years ago we thought there was no chance we would embrace the channel and we thought that everyone would buy online. But now less than 5 percent of our revenue is online. It’s all through people.'”

And on the other hand, WTG and rival master agents like Telarus have been developing their own proprietary technology.

“In order to transform and be successful in the long term, master agents in the field truly need to partner with technology companies to do more,” WTG CEO Vince Bradley said.

Check out the Verge’s think piece if you’d like to soak in a more negative view of the AT&T-Time Warner merger.

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