Sectigo, formerly Comodo CA, the digital web security provider, is revamping its channel program to help partners expand into new segments within the cybersecurity market, and leverage additional support, tools and discounts.
Partners can work toward four tiered levels, each providing incremental benefits, support and pricing discounts, such as new revenue streams to capitalize on sales of Sectigo Secure/Multipurpose Internet Mail Extensions (S/MIME), Certificate Manager or IoT Manager, as well as CodeGuard backup and recovery offerings.
The program also offers: increased benefits per tier, including quarter planning and partner support; partner market development funds (MDF); new partner tools that ease and boost sales and marketing initiatives; and deal registration.
Heather Bell, Sectigo’s vice president of enterprise channel sales, tells Channel Partners that with the rebranding, “we set out to become the world’s most trusted, innovative and customer-centric partner for protecting organizations’ identities, web presence and connected devices.” Comodo CA rebranded in November.
“We are rethinking industry norms in order to tackle the skyrocketing volume and array of security threats,” she said. “Historically, the organization had a direct sales approach. Enterprise business is driven by channel partners, so we are dedicated to engaging with the right channel partners to support our enterprise customers.”
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The program was revamped based on input from key partners, combined with “decades of experience across our extended channel team,” Bell said.
“Our program is designed to be simple and effective, with myriad resources and training that make it as easy as possible for partners to do business with us and to almost immediately build a significant revenue stream,” she said. “Although the preference in the enterprise is to work with the channel, the digital-certificate industry itself has historically been a direct business. Sectigo is excited to work with our growing roster of partners across the globe to transition enterprise certificates and certificate management into a channel-focused industry.”
In July, Sectigo announced significant revenue growth, fueled in part by a 27 percent year-over-year increase in global partner revenue. The company says it’s poised to continue this growth in 2019.
“It’s evident that Sectigo is committed to making our partnership successful,” said James McGuire of The SSL Store, a Sectigo platinum partner. “With the program tiers, it’s reassuring to know that as our business needs scale, so do the levels of support and benefits. Sectigo has also built-in rewards, which are obtainable regardless of the level of partnership. Partners will appreciate this flexibility as they grow their business.”