In her new role, Fossnes will be responsible for the development, implementation and measurement of new and existing channel programs, including associated partner incentives, to drive bookings and pipeline growth. She is an industry veteran with 20 years of experience building and growing channel programs.
“We want to see that our partners are growing and successful, that our business is growing and successful, and that our customers are wildly happy,” she said. “And through the programs and people, and our engagement, we really want to deliver the business value to the customers and our partners, and really deliver an amazing experience for them.”
At McAfee, Fossnes was responsible for all aspects of the company’s partner program, including design and enablement across various indirect routes to market, including distributors, resellers, MSPs and SIs. She previously held channel leadership positions at eSentire and Symantec.
Arcserve recently launched its new Accelerate incentive program for MSPs, LARs, VARs and OEMs in North America. The program is designed to fast-track partner profitability through “industry leading” margins, redeveloped e-learning programs, partner certification and access to cloud-native products with advanced support for private and public clouds, including AWS and Microsoft Azure. Early access partners have experienced a 300 percent increase in average order value month-over-month, according to the company.
“Sue has a strong reputation for developing transformative channel programs that drive mutual revenue growth, streamline operations and increase relevance to the partner community in the North American market,” said Alex Becker, Arcserve‘s vice president and general manager. “Her appointment could not have come at a better time, especially as we’ve doubled down on our channel investments with the launch of Arcserve Accelerate earlier this year.”