Two telecom-focused agencies in the channel, Jaymie Scotto & Associates (JSA) and Mojo Marketing, are partnering to drive additional telecom lead generation and public-relations opportunities to their respective client bases.
Under the agreement, JSA will provide Mojo’s clients with its telecom PR services, including posting to its blog of more than 130,000 network infrastructure readers, and in return, Mojo will supplement JSA’s digital-marketing arm with certified lead-generation expertise and project management including drip email campaign deployment and tracking.
“We are excited for our new win-win partnership with Mojo Marketing, an innovative firm that largely complements our award-winning services, catering specifically to the tech and telecom industries,” said Jaymie Scotto Cutaia, JSA’s CEO and founder. “Mojo shares not only similar core values, but our steadfast mission to deliver the finest outreach and brand awareness services available, with a positive return on investment.”
365 Data Centers and eStruxture are among JSA’s clients.
Angela Leavitt, Mojo’s CEO and founder, tells Channel Partners she’s in initial discussions with clients about what the partnership means and how it can benefit them. Some of its bigger clients in the channel are MicroCorp, BullsEye Telecom, SimpleWAN, VoIP Innovations and Effortless.
“Up to this point, our PR ‘muscle’ has been pretty weak,” she said. “I tried working with a couple of PR contractors, but they didn’t have the industry focus, so their efforts fell pretty flat. With JSA, they have the exact focus that we do — telecom and IT. So overnight, Mojo clients can turn on PR through the partnership and leverage all the relationships JSA has built over the last 14 years.”