…and your business brand have in common, you’re golden.
Burt is living proof that this approach works. During his session, he shared with attendees how he turned his own YouTube series into a social media force dubbed #CatchKyle that caught the attention of companies like AT&T, which reached out to him based upon his popular weekly broadcast. Today, Burt co-hosts the online TV show and podcast #CoffeeWithKyles every week with co-creator Kyle Witham to propel Catch Solutions and further promote his brand.
As the strategic program manager at Synnex, Heather Harlos knows about communicating with style, the topic of her workshop at today’s Hackathon. Harlos has spent the bulk of her career in marketing and brand strategy, and she broke down exactly what branding is to her table of channel partners.
“Every time I interact with someone, I show them who I am,” said Harlos. “My brand is what other people say about me.”
Harlos says if business owners take a systematic approach to brand building, it doesn’t have to be overwhelming. Step by step, identify what makes your brand different, what others are saying about it and how you describe it. Then define a marketing initiative using goals that are specific, measurable, achievable, relevant and time-bound (SMART).